Final Project Part I: Product Overview

Megan George

MKT 113

Marketing Channels Analysis

Designer Shoes Warehouse

Company and Marketing Strategy

 The three marketing strategies DSW primarily focuses on

is social media, direct mail marketing, and in-store

marketing.

 The company DSW uses social networks such as Facebook

and Instagram to advertise.

 DSW uses direct mail marketing to promote coupons or

special deals by email or through the website.

 Also, DSW uses in-store marketing to showcases their

displays and discounts.

First Channel: Social Media

 DSW uses social media to advertise such as Facebook and

Instagram.

 More than three billion people around the world use social

media.

 With nearly six hundred followers on Instagram.

 A whopping 2,829,031 Facebook likes.

 Along with the hashtag #MYDSW for shoppers to post

photos of there new shoes for all followers to see.

Second Channel Analysis

 DSW uses direct mail marketing for emails or website

promotions.

 DSW sends emails that consist of coupons or specific sales

as well as upcoming benefits.

 With emails, customers can receive rewards, which can

reduce the price of a purchase.

 The website offers online-only promotions.

 Additionally, the website offers gifts with certain codes or

purchases such as a yoga mat or a bag.

Third Channel Analysis

 DSW use in-store advertising to show their upcoming

discounts as well as featured displays.

 DSW fills the store with bright colorful posters.

 They provide their store with a good layout, which easily

accessible to customers.

 The store features more highlighted brands closer to the

front.

 They also provide bags for customers to utilize during

their time in the store.