Marketing Case Study 2 - 6 pages

2. Case Title/Class Date: Tragedy of Tragedies

3. Case Summary:

4. 10-15 Case Facts/Factors:

5. Health Administration/Planning/Marketing Problem/Issue to be solved:

6. Your recommended solution for the case (a.-d. below).  Make clear specific realistic recommendations. There must be a clear logical sequence to your thoughts and recommendations:

a. At least three possible realistic alternative solutions for the most important problem (stated above for 5)

b. Criteria to evaluate possible alternative solutions. For example: acceptability to stakeholders, needed resources, legality, timing, cost-effectiveness, ability to implement, side effects, qualifications, statistical data, financial data, ethical considerations, fit with case facts, likelihood of solving the problem, etc. 

c. Evaluation of the possible alternative solutions (6a) using the criteria (6b).

d. Your recommended solution for the problem, based on 6a, 6b, and 6c. Justify your recommendation

7. Specific MHA tools, methods, techniques, principles, theories, models, etc. from MHA courses that you used for this case. List specific tools (e.g., cost-benefit analysis, market segmentation, etc.).  Do not list general subjects (e.g., finance, leadership).

8. Answer any case study questions that accompany the case. If a case question is answered by what you already wrote for 3-7 above, then just note which part of your case analysis provides the answer.

References

Fortenberry, J. L. (2011). Cases in Health Care Marketing. Jones and Bartlett Publishers.