W8A

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MarketingBudgetspreasheet2Final2.xlsx
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Marketing Budget

MARKETING PLAN FOR PUBLIC LIBRARY 4/12/21
WBS Number Task name / Title Assigned to Planned start date Planned end date Progress (%) Duration (hours) Status Priority Cost ($)
1 Local Marketing 4/16/21 4/21/21 0 32 1000
1.1 Newspaper 4/16/21 4/21/21 0 32 Open Medium 250
1.2 In-Store Marketing 4/17/21 4/21/21 0 32 Open Medium 250
1.3 POP 4/18/21 4/21/21 0 32 Open Medium 500
2 Content Marketing 4/27/21 5/5/21 0 56 800
2.1 Sponsored Content 4/27/21 5/3/21 0 40 Open Medium 300
2.2 Landing Page 4/28/21 5/4/21 0 40 Open Medium 200
2.3 White Papers / ebooks 4/29/21 5/5/21 0 40 Open Medium 300
3 Social Media 5/1/21 5/11/21 0 64 1500
3.1 Twitter 5/1/21 5/5/21 0 32 Open Medium 250
3.2 Facebook 5/2/21 5/5/21 0 32 Open Medium 250
3.3 VK 5/3/21 5/6/21 0 32 Open Medium 400
3.4 Instagram 5/4/21 5/9/21 0 32 Open Medium 400
3.5 LinkedIn 5/6/21 5/11/21 0 32 Open Medium 200
4 Advertising 5/14/21 5/23/21 0 48 2000
4.1 Online 5/14/21 5/19/21 0 32 Open Medium 500
4.2 Print 5/15/21 5/19/21 0 32 Open Medium 500
4.3 Outdoor 5/16/21 5/19/21 0 32 Open Medium 500
4.4 Radio 5/17/21 5/20/21 0 32 Open Medium 200
4.5 Television 5/18/21 5/23/21 0 32 Open Medium 300
5 Market Research 5/24/21 5/31/21 0 48 600
5.1 Surveys 5/24/21 5/30/21 0 40 Open Medium 400
5.2 Impact Studies 5/25/21 5/31/21 0 40 Open Medium 200
6 Sales Campaigns 5/27/21 6/6/21 0 56 3000
6.1 Campaign A 5/27/21 6/2/21 0 40 Open Medium 600
6.2 Campaign B 5/28/21 6/3/21 0 40 Open Medium 600
6.3 Campaign C 5/29/21 6/3/21 0 40 Open Medium 600
6.4 Campaign D 5/30/21 6/3/21 0 40 Open Medium 600
6.5 Campaign E 5/31/21 6/6/21 0 40 Open Medium 600

Purpose and reasoning of the di

Purpose and reasoning of the distribution of funds
The current nature of the economy is what is guiding the distribution of thee funds. The good communication channels present in the contemporary world is also critical in funds distribution. The expected returns from investment goals also determine the allocation of the funds.