W6A

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Marketing Budget

MARKETING PLAN FOR PUBLIC LIBRARY 3/26/21
WBS Number Task name / Title Assigned to Planned start date Planned end date Progress (%) Duration (hours) Status Priority Cost ($)
1 Local Marketing 3/30/21 4/4/21 0 32 1000
1.1 Newspaper 3/30/21 4/4/21 0 32 Open Medium 250
1.2 In-Store Marketing 3/31/21 4/4/21 0 32 Open Medium 250
1.3 POP 4/1/21 4/4/21 0 32 Open Medium 500
2 Content Marketing 4/10/21 4/18/21 0 56 800
2.1 Sponsored Content 4/10/21 4/16/21 0 40 Open Medium 300
2.2 Landing Page 4/11/21 4/17/21 0 40 Open Medium 200
2.3 White Papers / ebooks 4/12/21 4/18/21 0 40 Open Medium 300
3 Social Media 4/14/21 4/24/21 0 64 1500
3.1 Twitter 4/14/21 4/18/21 0 32 Open Medium 250
3.2 Facebook 4/15/21 4/18/21 0 32 Open Medium 250
3.3 VK 4/16/21 4/19/21 0 32 Open Medium 400
3.4 Instagram 4/17/21 4/22/21 0 32 Open Medium 400
3.5 LinkedIn 4/19/21 4/24/21 0 32 Open Medium 200
4 Advertising 4/27/21 5/6/21 0 48 2000
4.1 Online 4/27/21 5/2/21 0 32 Open Medium 500
4.2 Print 4/28/21 5/2/21 0 32 Open Medium 500
4.3 Outdoor 4/29/21 5/2/21 0 32 Open Medium 500
4.4 Radio 4/30/21 5/3/21 0 32 Open Medium 200
4.5 Television 5/1/21 5/6/21 0 32 Open Medium 300
5 Market Research 5/7/21 5/14/21 0 48 600
5.1 Surveys 5/7/21 5/13/21 0 40 Open Medium 400
5.2 Impact Studies 5/8/21 5/14/21 0 40 Open Medium 200
6 Sales Campaigns 5/10/21 5/20/21 0 56 3000
6.1 Campaign A 5/10/21 5/16/21 0 40 Open Medium 600
6.2 Campaign B 5/11/21 5/17/21 0 40 Open Medium 600
6.3 Campaign C 5/12/21 5/17/21 0 40 Open Medium 600
6.4 Campaign D 5/13/21 5/17/21 0 40 Open Medium 600
6.5 Campaign E 5/14/21 5/20/21 0 40 Open Medium 600

Purpose and reasoning of the di

Purpose and reasoning of the distribution of funds
The rationale for the distribution of fuds was based on the current nature of the economy. Besides,the ease with which communication is undertaken in the contemporary world also too part. The expected returns and the weight of the goals also played a role towards the distribution of funds. othersies, the objectives of the business also determined the nature manner in which the funds were distributed.