case study
sandeep@45
MarketingAnalytics_Case7A_Conjoint_v1.xlsSheet4
Sheet1
| Acme Espresso Machine | ||||
| Conjoint Analysis for Espresso Machine Preference Identification | ||||
| © Stephan Sorger 2013. StephanSorger.com | ||||
| Preference Data: Version 1: Original | ||||
| Respondent 1 | ||||
| Card | Speed | Capacity | Price | Preference |
| 1 | 1 | 1 | 1 | 4 |
| 2 | 1 | 1 | 2 | 3 |
| 3 | 1 | 2 | 1 | 5 |
| 4 | 1 | 2 | 2 | 4 |
| 5 | 2 | 1 | 1 | 3 |
| 6 | 2 | 1 | 2 | 1 |
| 7 | 2 | 2 | 1 | 3 |
| 8 | 2 | 2 | 2 | 2 |
| Preference Data: Version 2: Coded | ||||
| Respondent 1 | Column: B | Column: C | Column: D | Column: E |
| Card | Speed1 | Capacity1 | Price1 | Preference |
| 1 | 1 | 1 | 1 | 4 |
| 2 | 1 | 1 | 0 | 3 |
| 3 | 1 | 0 | 1 | 5 |
| 4 | 1 | 0 | 0 | 4 |
| 5 | 0 | 1 | 1 | 3 |
| 6 | 0 | 1 | 0 | 1 |
| 7 | 0 | 0 | 1 | 3 |
| 8 | 0 | 0 | 0 | 2 |
&F&RPage &P
