BASD

Name: Marketing Analysis Rubric

Description: This rubric will be utilized in grading Marketing Analysis submissions

Does not meet criteria Meets criteria Exceptional

Addresses each of the 4Ps clearly: Product, Place, Promotion and Pricing using PICK Analysis

Points: 30 (24%) Student does not complete 4P analysis, failing to address each of the 4Ps using PICK analysis.

Points: 45 (36%) Student addresses some components of the 4Ps, but does not show a clear understanding of the distinctions between each element using PICK analysis.

Points: 60 (48%) Student addresses all components of the 4P analysis demonstrating a clear understanding of the distinctions between each element and demonstrates a clear understanding of learning concepts from the course using PICK analysis.

Product section addresses target market and Identifies specific top 3 competitors by name and differentiates business from each competitor identified

Points: 5 (4%) Student does not address the target market for the product/service demonstrating an understanding of the specific market and demand for the product/service and fails to identify top 3 competitors by name, differentiating from each.

Points: 15 (12%) Student addresses either the target market for the product/service demonstrating an understanding of the specific market and demand for the product/service or fails to identify top 3 competitors by name, differentiating from each, or does not demonstrate an understanding of the learning concepts.

Points: 25 (20%) Student addresses the target market, the top 3 competitors, and differentiators effectively demonstrating a clear understanding demonstrates a clear understanding of learning concepts from the course.

Paper free of grammatical errors/typos

Points: 0 (0%) There are multiple typos, formatting, and/or grammar issues in paper.

Points: 3 (2.4%) There are minor typos, formatting, and/or grammar issues in paper.

Points: 5 (4%) There are not typos, formatting, nor grammar issues in paper.

Paper is organized and has clarity

Points: 0 (0%) Student presents information in a

Points: 5 (4%) The paper is somewhat clear and concise, but

Points: 10 (8%) The paper is clear and concise consistently

Does not meet criteria Meets criteria Exceptional

disorganized and unclear manner, making it difficult to interpret the information put forth.

not consistently throughout the paper.

throughout its entirety, and is well organized.

Meets page requirements (2 full pages, no more than 3) using single spacing, 1”margins and 12 point font

Points: 0 (0%) There are less than 2 single spaced substantive pages submitted.

Points: 5 (4%) At least 2 and no more than 3 substantive pages submitted. However, pages lack substantive information sufficient to comprise the 2 page requirement (e.g., large pictures, graphs,spacing quotes take up too much space).

Points: 10 (8%) At least 2 and no more than 3 substantive pages submitted.

Uses research and data to support claims as necessary, which are cited with footnotes throughout

Points: 0 (0%) Works cited are not included. (At least the textbook should be cited and at least one outside sources such as U.S. Census Bureau's site and competitor site information).

Points: 10 (8%) Works cited are included but are not clearly noted in footnotes as required. Sources may be unreliable or fail to support the claims made.

Points: 15 (12%) Works cited are included and are clearly noted using footnotes as required. Data is used consistently to support claims with reliable sources.

Submitted timely via Blackboard in .doc or .docx format

Points: 0 (0%) Not submitted in correct format.

Points: 0 (0%) Per the syllabus, there may be up to a 20% grade reduction per day for late submissions.

Points: 0 (0%) Submitted before required deadline and in proper format.