marketing dis

Overview  You are addressing the marketing plan of your product/business.  Tell the class what product you are using to develop your marketing plan to begin the discussion.  

Outcomes 

1. Identify the major social criticisms of marketing. 

2. Examine consumerism and environmentalism and explain how they affect marketing strategies. 

3. A Marketing Plan for a business or product. 

Assignment:   Answer the following: 

· How does your product/business participate in planned obsolescence?  

· How does your product/business focus on consumerism or environmentalism? Explain. 

· After learning and studying the first four units, you should have an overview of the aspects of marketing and be able to create a marketing plan. Think about what elements are needed to create a viable marketing plan and which are most important?