Need Assistance *(Short Notice)

TO: Apple Marketing Team

FROM: Farrin Conway

DATE: June 27, 2023

SUBJECT: Value Proposition

Value position defines a significant statement, comprising a specific problem with the

audience, how products and services solve the problem and communicating intangible

and quantifiable benefits of the solution. In Apple TV+, the product solves customers'

problem and offer intangible and quantifiable benefits of the solution. The Apple TV+

is a premium streaming service that provides high-quality, exclusive, and original

content to customers in the US market, providing real-time solutions to streaming

services' cost, availability, and content originality. The Apple TV + benefits constitute

the great remote, application of smart home technology, a wide range of app

compatibility, multi-user experience, and portability. Therefore Apple TV+ is a

premium steaming service that provides high-quality, exclusive, and original content

to customers in the US market, providing real-time solutions to streaming services cost,

availability, and content originality.

2

exclusive

and original content

APPLE TV+