Marketing

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1. Read the case “Real Choices at Coca Cola” beginning on page 28.  Incorporate the following topics in an essay format in the order depicted below using at least 1200 words demonstrating an understanding of both the READ and ATTEND sections. Select at least three appropriately related scholarly sources from the online Bethel Library Database and the textbook to incorporate into your work. Follow APA format. Refer to the grading rubric for evaluation details.

· Discussion of at least two dilemmas presented in the case linking each specifically to two individual elements of the marketing mix

· Examples of how Coca-Cola can maximize growth through each component of the triple-bottom-line given the decline in soda consumption

· Discussion of what you perceive to be Coca-Cola’s ethical philosophy based on their demonstrated marketing practices

2. In 250 words discuss this topic:

Marketing touches every aspect of our lives from what we listen to on the radio or download to our iPods or what clothing we wear or how we get jobs.

-       What does marketing entail?  

-       Select a marketing campaign that has influenced you.

-       Tell us about the product and the marketing campaign. 

-       Finally, explain how MARKETING  (not just the product itself) can ADD VALUE to our lives.

 

*Be sure to cite and reference the marketing campaign you chose to highlight!