Marketing Plan Part B

Running head: MARKETING PLAN 1

MARKETING PLAN 9

Marketing Plan

Student’s name

University affiliation

A marketing plan refers to the activity by which organizations identify the best ways to improve their sales and revenue. Marketing strategy refers to the efforts and activities initiated by firms to ensure that they increase the level of their sales that result to high profits (Strydom 2004). The marketing strategy refers to the actions taken by corporations to ensure that information that concerns their goods and services is provided to the public in a manner that will enable them to get attracted to purchase them (Baker, & Hart, 2016). Therefore, they are all the activities and procedures that are adopted by organizations to ensure that their commodities and services and well-known by the customers so as to motivate them to purchase them continuously. The paper provides information about the market strategy and the environment of the Millz Motor Company of Sweden Limited which is also referred to as Millz Sweden.

The Millz Motor Company of Sweden Limited is a subsidiary of the Millz Motor Company that is based in the United States. The organization operates in the automotive industry, and it was created in the year 1968 in Geelong, Victoria. The company has its headquarters at Richmond, Melbourne which has continued to act as the head office. The CEO of the organization is known as Joel Piers and has continued to ensure that the organization excels in the market. The main function of the head office is to ensure that all the activities are conducted in the expected which includes taking the time to ensure that the management identifies how best it can remain at the top position in the market. Moreover, the top-level management is required to ensure that the customers appreciate the products offered to the market and ensure that the goods are of high-quality.

The mission statement and vision statement of the company provides that the organization is determined to offer the market the most high-quality that will meet their needs. In other words, the statements assure the customers that the focus of the organization is to make sure that the products that are supplied to the market will be of great value and significance since they will be in a position to meet all the requirements with little or no deficiencies. The values of the organization prove that it is determined to help the employees grow by ensuring that they advance their skills through continuous training and development activities that allow them to learn new ways and ideas to work. Therefore, it is clear that the firm is determined to ensure that it promotes the skills and qualities of the employees that will help create advanced products and offer customers’ satisfaction.

Millz Sweden is determined to ensure that the market appreciates the goods that are already available for them to consume. The primary reason for this is that the organization managed to offer model Ts which were the provided first to the market which has been assembled from complete know-down kits which were provided by the Millz of China. The company continues to appreciate the market which has led to the production and supply of Falcon which is a model that originates from the United States.

It invests in family cars by providing Millz Mondeo model and performance cars such as Millz Mustang and Millz Focus RS. Also, the organization deals with family SUVs such as Millz Escape and Millz EcoSport and large SUVs such as Millz Everest. Some of the current commercial vehicles include Millz Ranger and Millz Transit. Therefore, with all the different types of models that are offered by the organization, it is clear that the organization offers a wide variety of choices to the customer to decide the vehicles of their choice. In other words, the clients have an opportunity to decide which product which meet their need in the best manner possible.

The ability of the firm to ensure that it provides different brands for its products is essential for the market based on different reasons. For instance, the brands help the customers to differentiate the commodities from this company from those from other companies. The brands provide uniqueness for its goods which enables the customers to have an easy time to select the vehicle of their choice. In other words, the brands act as marketing strategies for the organization since the clients can easily for their goods with the knowledge of the brand names that have been used for their goods. Therefore, branding helps the firm to attract a large customers base enabling it to sell many vehicles in a short duration continuously.

Moreover, with the increased levels of sales, the organization works towards the achievement of high profits. With the increased levels of profits, it is easier for the organization to fund most of its activities and ensure that the organization continues to offer the best products and services to the market. The brands are essential since they help the firm to earn a competitive advantage over its competitors ensuring that customers go for their goods when in need. Therefore, it is clear that firms should take the time to ensure that they provide brand names for their products and services so as to ensure that they stand at a better position in the market.

The company has continued to ensure that it works towards achieving success by taking the time to understand what the market needs. Different factors affect the possibility of the organization excelling and being in a position to outdo other companies that operate in the same industry. It leads to the conduction of a SWOT analysis that refers to the analysis and evaluation that is conducted in the internal environment and external environment (Pahl & Richter 2007). The internal environment deals with the strengths and weaknesses that affect whether the organization has a higher chance of succeeding. The external environment comprises of the opportunities and threats that do not affect the firm directly but should be taken into consideration so as to understand how to compete in the market advantageously (Böhm, 2009).

Strengths

Some of the strengths that are present in the firm are that it provides strong brands to the market that make it easy for the clients to choose their products. In other words, the brands allow the Millz Sweden to sell its products in the market at ease. The other strategy is the skilled personnel that works as employees in the organization who have continued to ensure that the corporation incorporates new strategies and plans to compete in the market. Also, the firm ensures that it accesses new technology as it occurs in the market that helps it to have a competitive advantage over its competitors.

Weaknesses

Some of the weaknesses that exist in the organization is that some of the employees are not competent enough to work as it is expected of them. In other words, the employees do not have all the necessary skills to perform the activities assigned to them which calls for the management to come up with training and development that will allow them to advance them. In other words, the training programs should be used to improve the employees’ skills and abilities. Also, the organization incurs losses at some point when their sales are low leading to the lack of liquidity.

Opportunities

Some of the opportunities that are available to the firm are that it can make use of the global market to increase its sales. The global market provides different market segments that can be invested into by the firm to ensure that they improve the sales and profits. Also, the organization should continually make use of advanced technology that will allow it to come up with new brands that will attract a large population enabling it to increase the possibility of succeeding and being in existence in the future. Also, the organization can work to acquire skilled personnel from other countries such as China who will greatly impact its success over time.

Threats

Some of the threats that are present in Millz Sweden include the existence of competitors in the market who continuously fight for the market share. Therefore, it is necessary to use the opportunities to work towards the reduction and elimination of the threat by the competitors. Also, there are risks that technology will continue to change which leads to high costs of research and development. It is necessary for the organization to take the time to identify ways that will allow it to earn enough capital to cater for the risks that cannot be controlled and prevented from occurring. With the analysis of the internal and external environment, it is easy for the organization to meet its goals and outdo the competitors in the automotive industry.

The Millz Sweden serves the customers who belong to the middle-level and top-level income. In other words, the corporation rarely serves the low-level income families who are not in a position to purchase the commodities which tend to be expensive to them. Therefore, the company serves the individuals and businesses that are in a position to comfortably purchase their goods. The primary reason for this is that the vehicles are expensive and cannot be afforded by any person who would wish to drive. There is, therefore, the need for the company to ensure that it identifies the different market segments that are present in the country so as to know how to serve the customers in the best manner possible.

However, the customers are required to behave in a specific manner that calls for the company to take into consideration their behavior to understand how to operate. For instance, customers are expected to use the vehicles for a significant period before they can decide to buy another vehicle. In other words, customers do not purchase cars now and then because of their durability and cost. Therefore, the Millz Sweden is supposed to ensure that it controls its production so as not to end up keeping high stock of goods for a long period before they can be bought. The production of the goods should relate and conform with the market demand.

It is always necessary for any organization to understand how control and to manage its supply chain so as to ensure that the customers are contented with their operations. The different participants in the supply chain provide an opportunity for the organization to reach the customer at the time of need (Robbins, Bergman, Stagg, & Coulter, 2014). The organization uses different stores and branches that are situated in different geographical areas in the country. The stores are meant to ensure that the organization can reach all the customers at ease by ensuring that they exist at convenient places for the customers to make their orders and get delivered in the shortest time possible.

Also, the company makes use of the online stores that allows customers to communicate in advanced based on what they want making it easy for the firm to meet their needs at ease. The distribution of the vehicles to the different stores and branches is conducted through transits that can manage to transport many vehicles at the same time which reduces the cost of distributing one vehicle at a time. Therefore, the company ensures that the customers’ needs are met at ease with the continuous supply of the goods at the locations that are convenient for them.

The main competitors and threats to the Millz Sweden are the General Motor Company and Toyota Company. They have proved to be a threat to the organization because they have ensured that the use the most strategic plans and processes to meet the market demands. They continue to ensure that they come up with new products which are of high-quality enabling them to attract a large number of people in the market. The companies are always competing to earn a larger market share than the others which suggests that they pose a huge threat to the Millz Sweden. Therefore, there is the need for the organization to take the time to understand what the market needs and take the opportunity of the current technology. Competition is inevitable in any given industry based on the fact that it is always easy for a company to imitate the other organizations’ commodities and try to change its features so as to deal with issues to do with laws that protect firms from copyright. Therefore, it is necessary for Millz to ensure that it closely supervises and controls its activities so as to work towards competing in the market in the best manner possible.

In conclusion, it is clear that the Millz Sweden has managed to work to its level best towards ensuring that it meets the market demand. In other words, the organization continues to come up with new strategies including the introduction of new products to the market so as to be in a position to achieve operational excellence and earn high returns.

References

Baker, M. & Hart, S. (2016). The marketing book. Milton Park, Abingdon, Oxon New York, NY: Routledge, Taylor & Francis Group.

Böhm, A. (2009). The SWOT Analysis. München: GRIN Verlag.

Pahl, N. & Richter, A. (2007). SWOT analysis : idea, methodology and a practical approach. Munchen: GRIN Verlag.

Robbins, S., Bergman, R., Stagg, I. & Coulter, M. (2014). Management VS. Sydney: Pearson Education Sweden.

Strydom, J. (2004). Introduction to marketing. Cape Town, South Africa: Juta.