Marketing

Marketing

Respond to the following in a minimum of 175 words each question.

1. Marketing Planning

· How can a company’s marketing organization identify newly emerging competitors in time to plan? (175 words)

· And execute an effective marketing strategy in response to these competitors?  (175 words)

· Provide an example. (175 words)

2. Marketing Strategy

Respond to the following in a minimum of 175 words each question.

· Share an example of a situation when you used TVM calculations to support a financial decision either in your professional or personal life. (If necessary, share a hypothetical example of when you might use TVM calculations.) (175 words)

· Discuss which TVM calculations you used to support your financial decision and the benefits this provided. (175 words)

· In the example you shared, how was cash flow impacted by your decisions? (175 words)

At any point in time, the market value of a firm’s common stock depends on many factors.

Respond to the following in a minimum of 175 words each question.

· Visit Yahoo Finance . Select a public company and look up the company’s stock’s performance over the last year. Discuss which company you selected and its performance. (175 words)

· What do you think are the market forces that might have influenced the value of the company’s stock at its peaks and valleys? (175 words)

· What do your findings indicate about your selected company’s financial health? (175 words)

· Why is marketing research important to the development of a marketing strategy? (175 words)

 Provide two specific examples:

· Example No 1. (175 words)

· Example No 2. (175 words)

3. Product Lifecycle

· In your own words explain product Lifecycle (175 words)

Select a product with which you are familiar.

· Based on your knowledge of the product lifecycle, what types of changes will occur to your selected product? (175 words)

· How will this affect the marketing of your selected product? (175 words)

4. Distribution Channels

· Explain Distribution Channels (175 words)

Provide two examples of how geographical location can affect your selection of distribution channels.

· Example No. 1 (175 words)

· Example No. 2 (175 words)

5. International Distribution Channels

· Explain International Distribution Channels (175 words)

· Provide an example of how an international company (such as Unilever or Mondelez International) changes its distribution channels? (175 words)

· Provide an example of how an international company (such as Unilever or Mondelez International) changes its marketing messages based on country. (175 words)