Marketing plan

The marketing plan should contain the following sections:

Executive Summary

Business Description

Business mission statement

Who is top management in your company?

Situation analysis

Internal strengths and weaknesses

SWOT ANALYSIS

Discuss Distinctive Competence (what is the one thing that your company will do better than others?)

Competitive advantage –What will make consumers think your company is better than your competitor? Not the same as above.

Marketing Strategy

Marketing Objectives

Target market(s)

Positioning

Marketing mix

Product/service strategies

Place/Distribution strategies

Promotion strategies

Pricing strategies

Implementation, evaluation, and control

(See the Marketing Plan appendix for a sample marketing plan to help guide this activity).