training masks

Criteria

Levels of Achievement

Content

Advanced

Proficient

Developing

Not present

Sports Market Segmentation

7 points

7 points

The product/service and target market segment are clearly identified (including rationale and research to support points).

6 points

The product/service and target market segment are identified; however, the rationale or research to support points is unclear in spots and/or incomplete.

1 to 5 points

The product/service and target market segment are vaguely identified; the rationale or research to support points is vague and incomplete.

0 points

The product/service and target market segment are not identified.

Product, Price, Place, and Promotion

7 points

7 points

The 4 P’s of the Marketing plan are included, consistent, and integrated as part of a coherent plan.

6 points

A minimum of 3 of the 4 P’s of the Marketing plan are included or the 4 P’s are inconsistent and are vaguely integrated.

1 to 5 points

A minimum of 2 of the 4 P’s of the Marketing plan are included and/or the P’s are conflicting and poorly integrated.

0 points

The 4 P’s are not included, consistent, or integrated.

Promotion Objectives/Social Media Promotion

7 points

7 points

· Promotional objectives are thoroughly explained and addressed.

· Social media promotion is thoroughly explained and addressed.

6 points

· Promotional objectives are explained and addressed; however, a few details are missing.

· Social media promotion is explained and addressed; however, a few details are missing.

1 to 5 points

· Promotional objectives are poorly explained and addressed as several details are missing.

· Social media promotion is poorly explained and addressed as several details are missing.

0 points

· Promotional objectives are not explained nor addressed.

· Social media promotion is not explained nor addressed.

Press Release

7 points

7 points

An effort to promote the good/service via media exposure that incorporates the press release is thoroughly addressed.

6 points

An effort to promote the good/service via media exposure that incorporates the press release is addressed; however, a few details/supporting points are missing.

1 to 5 points

An effort to promote the good/service via media exposure that incorporates the press release is addressed; however, several details/supporting points are missing, causing the explanation to be extremely vague.

0 points

There is no effort to promote the good/service via media exposure.

Endorsements and Sponsorships

7 points

7 points

Endorsements/sponsor partnerships that can assist in the marketing effort are thoroughly addressed and well-developed with a clear connection between the endorsement/sponsor and the target segment.

6 points

Endorsements/sponsor partnerships that can assist in the marketing effort are addressed and developed; however, the connection between the endorsement/sponsor and the target segment is missing a few details.

1 to 5 points

Endorsements/sponsor partnerships that can assist in the marketing effort are addressed; however, the development is missing some key details and the connection between the endorsement/sponsor and the target segment is missing several details.

0 points

The endorsements/sponsor partnerships are not included.

Structure

Advanced

Proficient

Developing

Not present

Following Directions

3 points

3 points

· Name, course, assignment, semester, and year are included.

· File name is submitted correctly.

· Current APA format is correct.

2 points

· A minimum of 3 of the following are included correctly: name, course, assignment, semester, and year.

· File name is submitted with only a minor error.

· There are a few minor errors with current APA format.

1 points

· A minimum of 2 of the following are included correctly: name, course, assignment, semester, and year.

· File name is submitted with several errors.

· There are several errors with current APA format.

0 points

· Name, course, assignment, semester, and year are not included.

· File name is not submitted correctly.

· The assignment is not in current APA format.

References and Citations

5 points

5 points

A minimum of 10 sources are utilized correctly and coherently.

4 points

A minimum of 7–9 sources are utilized correctly and coherently.

1 to 3 points

A minimum of 3–6 sources are utilized correctly and coherently.

0 points

Fewer than 2 sources are utilized.

Appendix/Appendices

4 points

4 points

The appendix/appendices are:

· Alphabetized

· Appropriate page numbers

· Labeled

· Cited in-text

· File names

· Correct order

· Location

· Cited on appendix.

3 points

The appendix/appendices includes all but 1–2 of the following:

· Alphabetized

· Appropriate page numbers

· Labeled

· Cited in-text

· File names

· Correct order

· Location

· Cited on appendix.

1 to 2 points

The appendix/appendices includes all but 3–5 of the following:

· Alphabetized

· Appropriate page numbers

· Labeled

· Cited in-text

· File names

· Correct order

· Location

· Cited on appendix.

0 points

The appendix/appendices includes fewer than 6 of the following:

· Alphabetized

· Appropriate page numbers

· Labeled

· Cited in-text

· File names

· Correct order

· Location

· Cited on appendix.

Grammar and Professionalism

3 points

3 points

Spelling, grammar, and sentence structure are correct.

2 points

Spelling, grammar, and sentence structure are mostly correct with only a few minor errors.

1 points

Spelling, grammar, and sentence structure have numerous errors.

0 points

Spelling, grammar, and sentence structure are incorrect with egregious.