Marketing Plan Analysis and Presentation Product or Service and Price

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Marketing Plan Analysis and Presentation: Part 2 – Research Template

Directions:Using the company and research sources from the Topic 2 assignment as a starting point, conduct additional research to acquire information related to consumer behavior, product or service, and price associated with the company you selected.In the “Research Summary”section, discuss how the company could use these types of research findings to develop a marketing plan in order to meet the company marketing objectives and business needs.

Information to be Researched	Research Findings	Resource Citation Information
Describe the customer segments and target markets.	· Middle level customers · High level customers Target markets are based on various segmentations on the basis of demographics and geographic.	Savary, M., & Elberse, A. (2006, April). Market segmentation, target market selection, andpositioning. Module Note 9-506-019.
Describe characteristics of the target markets that will affect product/service and pricing decisions.	· Sports car lover · Electric vehicle · High costs · Young people and buyer	Schneider, S., Bearman, R., McDermott, H., Xu, X., Benner, S., & Huber, K. (2011, May). An assessment of the price impacts of electric vehicles on the PJM market. Joint study by PJM and Better Place. Seeking Alpha. (2011, February).
Describe how the company differentiates its product and positions its brand.	· Single electric vehicles producers · Environment’ safety · Strong and powerful vehicles · Sports cars · Better performance · Green technology	Is Tesla Motors ready to accelerate? Retrieved June 1, 2011, fromhttp://seekingalpha.com/article/253638-is-tesla-motors-ready-to-accelerate
Describe a consumer buying behavior model for this company and brand.	· Love/belonging · Psychological model	Sun, L. (2011). Tesla Motors (TSLA) is more Silicon Valley than Motor City. Investor Guide,February. Retrieved Nov 17, 2020, from http://www.investorguide.com/article/7896/tesla-motors-tsla-is-more-silicon-valley-than-motor-city/
Describe the product mix.	· Luxury · Eco friendly · Electric power	Tesla Motors. (2010, July). George Blankenship to build Tesla’s global store network in advance ofthe Model S. Press Release.
Describe the product lines.	· Tesla model X · Nvidia Tesla · Tesla model S	Tesla Motors. (2011a, January). Tesla exceeds 1,500 Roadster deliveries worldwide. Press Release.Retrieved Nov 17, 2020, from http://www.teslamotors.com/about/press/releases/tesla-exceeds-1500-roadster-deliveries-worldwide
Describe the service processes.	· Remote monitoring · Triage identification · Proactive repair	Schneider, S., Bearman, R., McDermott, H., Xu, X., Benner, S., & Huber, K. (2011, May). Anassessment of the price impacts of electric vehicles on the PJM market. Joint study by PJM andBetter Place.Seeking Alpha. (2011, February).
Discuss physical evidence of service, service scape, and ambiance.	Tesla rangers is the great example in this perspective.	Tesla Motors. (2011b). Form S-1 Registration Statement [as ﬁled with the Securities and ExchangeCommission on May 25, 2011].
Discuss the roles of company employees in service delivery.	· Efficient · Trained · Proactive · Always available · Advance techniques and skills	Schneider, S., Bearman, R., McDermott, H., Xu, X., Benner, S., & Huber, K. (2011, May). Anassessment of the price impacts of electric vehicles on the PJM market. Joint study by PJM andBetter Place.Seeking Alpha. (2011, February).
Define the company’s pricing objectives and discuss whether the objectives are profit- or sales-oriented.	· High costs for the products · Profit oriented	Is Tesla Motors ready to accelerate? Retrieved June 1, 2011, fromhttp://seekingalpha.com/article/253638-is-tesla-motors-ready-to-accelerate
Provide an example of current company pricing strategies.	· Model S is the current model that is aimed to earn more profits.	Is Tesla Motors ready to accelerate? Retrieved June 1, 2011, fromhttp://seekingalpha.com/article/253638-is-tesla-motors-ready-to-accelerate
Describe pricing tactics (discounts, etc.) that are used to drive short-term demand	· Proactive services	Schneider, S., Bearman, R., McDermott, H., Xu, X., Benner, S., & Huber, K. (2011, May). An assessment of the price impacts of electric vehicles on the PJM market. Joint study by PJM and Better Place. Seeking Alpha. (2011, February).

Research Summary:In 250 words, discuss how the company could use these types of research findings to develop a marketing plan in order to meet the company's marketing objectives and business needs.

With the help of this research the company can easily maintain a marketing plan. The research includes all the important elements of the markets. These elements include market positioning, types of customers and their demands, products available to meet their demands, prices for these products, main markets and target customers. Along with all these important topics the research also includes some important information about the marketing strategies, pricing strategies, after sales services and provision of various other important pieces of information. This research will help the company in developing its marketing plan by keeping in mind its vision and mission. The most important mission of the company is to serve the young, adults’ sports persons that have the capability of getting luxurious sports car along with the good combination of electric vehicles. The company always focuses middle and high level customers for its products because of the extraordinary services that the company gives to its customers. The company also believes in making good terms with the customers by providing them proactive services. These services include providing after sakes services by keeping in mind the time limit. There is no need for the customers to call for the services. The efficient Tesla rangers team is always available to provide this type of service to its customers. The employees at Tesla are very efficient and they have all the important skills that can help them in making the customers satisfied. Tesla also believes in spreading its business on the basis of demographics and geographic elements. The research proposed to focus on the strategy of business as business focuses on luxury lover customers, switchers and brand conscious.