Marketing Plan Presentation

Nasser Miranda

University of Phoneix

Marketing is very important in the organization since it will determine the extent to which the product brought in the market will be accepted. For this reason, it is very crucial for the organization to choose the best strategies that will help them convince the consumers they are targeting (Deepak, 2019). In this case, the first communication mode that I would pick is personal selling. This is because it involves face to face interaction with the target consumer of the product. Bu making eye contact, the salesperson is able to determine the feelings portrayed by the consumer and what are the chances that he will buy the product. In this case, it also becomes very easy to get customers feedback.

The second method to use in digital marketing. This means that the information and the advantages of the new learning cause will be made public on various forms of media such as the television or even social media. The main advantage of the method is that it creates enthusiasm for the consumer which makes them take a major interest in the products. More to this the organization marketing the product is able to reach as many people as possible and in this case, it will reach young people who will be more interested in taking such a course. More to this the advertising method of communication will always leave the consumer with questions which they want answered and in most cases, they will have to buy the product so as to answer these questions (Tiago, 2014).

The other method that I would use to market the product is events since it gives the company the chance to meet clients face to face and now what their response is. More to this it gives the consumer an opportune chance to try out the product form in which the company can read their facial expression and enthusiasm and see if the product is really satisfactory or not. This is very effective in influencing the consumer and convincing them the product is the right one to use.

References

Deepak, R. K. A., & Jeyakumar, S. (2019). Marketing management. Educreation Publishing.

Tiago, M. T. P. M. B., & Veríssimo, J. M. C. (2014). Digital marketing and social media: Why bother?. Business horizons, 57(6), 703-708.