marketing across culture

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Marketing.doc

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According to the previous setting up the own business that you dd you have to follow this criteria and met the assessment criteria and make a report of 1500 words.

Unit Title:

Marketing

Task Title:

Marketing plan (for Setting Up Your Own Small Business Unit)

Assignment Details:

ASSIGNMENT DESCRIPTION:

Include in your SUYOSB Unit report OR create a stand-alone report (using conventional report format) a marketing plan for your business idea.

It is recommended that you merge and re-order the assessment criteria to suit your particular business idea and make these the section headings.

Learning Outcomes & Assessment Criteria

LEARNING OUTCOMES

1. Demonstrating an understanding of the marketing function within business.

Assessment Criteria 1.1

Analyse the methods used to gather market research information and evaluate their worth

Assessment Criteria 1.2

Using such concepts such as product life cycles and the Boston Matrix, analyse the position of products in business

Assessment Criteria 1.3

Evaluate the integrated nature of the marketing , advertising and promotion methods in a given situation

Assessment Criteria 1.4

Evaluate the role of web based marketing and the use of social media

Grading Information

Merit Descriptor

Distinction Descriptor

1: Understanding of the subject

a demonstrates a very good grasp of the relevant knowledge base

a demonstrates an excellent grasp of the relevant knowledge base

4: Use of information

a identifies new information from sources which are generally appropriate

a identifies new information from sources which are consistently appropriate

5: Communication and presentation

shows very good command of

· format

· structure

· use of images

· language (including technical or specialist language)

· syntax

· register

· spelling

· punctuation

· referencing

shows excellent command