Text: Marketing Management, 15th edition, by Phillip Kotler and Kevin Lane Keller, Pearson, 2016. ISBN 978-0-13-385646-0
Chapter 5 Nordstrom (3rd paper)
1. What’s most important to the Nordstrom brand?
2. How will Nordstrom grow without losing focus on its core customer?
3. How can Nordstrom take its customer loyalty programs to the next level?
Chapter 6: Disney (4th paper)
1. What does Disney do best to connect with its core consumers?
2. What are the risks and benefits of expanding the Disney brand in new ways, such as video games or superheroes?
Chapter 11: Procter & Gamble (6th paper)
1. P&G’s impressive portfolio includes some of the strongest brand names in the world. What are some of the challenges associated with being the market leader in so many different categories?
2. How has P&G’s grown its brand equity over the years?
Chapter 12: Samsung (7th paper)
1. Identify the major competitors in the market where Samsung is included.
2. Who has the leading market share, whose shares have declined?
3. What current shifts in competition is occurring and what can Samsung do to minimize the impact from these changes?
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