After completing your research, prepare your Written Assignment 2 as directed by the general guidelines for written assignments in the syllabus, project descriptions, by answering each of the following questions in a well written essay. Remember to use professional tone and avoid the use of I or we in conversational tone. A minimum of two scholarly / credible references are required. APA format for the paper and references.
1. Name and describe the health service organization.
2. Describe its primary target market in terms of the segmentation variables presented in the Week 4 Overview. You can use the PRISM system or describe it yourself.
3. What kind of behaviors do its patients/clients exhibit when making a decision to use the organization's services? Might want to refer to the Health Service Model or customer behaviors.
4. What do you think is the organization's value proposition? Use the generic value propositions outlined in the Week 4 Overview and support your information with evidence from their organization.
5. Describe the organization's primary competitors. If possible, prepare a positioning map using two variables important to the patients/clients of the organization as support to your narrative.
6. Based on your competitive analysis, what do you is the organization's competitive position?
7. What recommendations would you make for changes to the organization's target market, services or competitive position and why? (use professional tone - "it is recommended" not "I think"
chelseasturd
Marketing-Assignment--2.docx
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