MarketEvaluation.docx
Jasem Abdulwahab
Mohammed AlAbdullah
Ahmed Al Ali
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Criteria
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Idea A (APP)
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Idea B (Store)
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Market
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✗
There are a few applications out there in the market currently that sell unwanted items.
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✔
Some companies currently in the market already has stores that sell unwanted consumer items.
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Size of market
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✗
Small
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✔
Very big
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Growing market
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✔
Growing but not at a high rate.
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✔
Growing rapidly and would face difficult competitors in the market.
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Niche market
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✔
The marketing niche would be one of the subsets of the service, which is selling shoes.
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✔
The Marketing niche would be clothes antiques and unused items.
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Product / Services
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✔
application services include uploading unwanted items to a service provider to sell on a huge platform with delivery and item cleaning
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✔
store services include consignment of items and delivery and item cleaning
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Competitive advantage
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✔
no platform avail be for selling of used or deadstock items like clothing and shoes or bags and accessories in Kuwait
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✔
no consignment store in Kuwait that provides services of selling items clothing shoes and Handbags luxury used or dead stoke .
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Managerial team
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✔
management
software developers
delivery team
authentication team
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✔
management
sales representatives
authentication team
delivery team
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financially
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✔
faster
save time
development
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✔
delivery
consignment
boutique
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Services provided
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✔
category
discount codes
24/7 shopping
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✔
customer service
collection same time
up-close shopping experience
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customers
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✔
feed back
offers
less contacts and employees
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✔
physical location
experience
direct feed back
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Conclusion : with this evaluation we have prepared we have concluded in pursuing business opportunity (A) the Development of an application for our business showing it has a great potential in the market and the development would create a great competitive
farabd
