Market Environment and Research

CRITERIA 

NON-PERFORMANCE 

BASIC 

PROFICIENT 

DISTINGUISHED 

Explain how characteristics of the U.S. economy affect a company's retail operations.

Does not identify characteristics of the U.S. economy that affect a company's retail operations. 

Identifies characteristics of the U.S. economy that affect a company's retail operations, but does not explain their significance.

Explains how characteristics of the U.S. economy affect a company's retail operations. 

Explains how characteristics of the U.S. economy affect a company's retail operations and specifies potential marketing changes needed based upon emerging trends in this environmental factor. 

Explain how characteristics of the global economy affect a company's retail operations.

Does not identify characteristics of the global economy that affect a company's retail operations. 

Identifies characteristics of the global economy that affect a company's retail operations, but does not explain their significance.

Explains how characteristics of the global economy affect a company's retail operations. 

Explains how characteristics of the global economy affect a company's retail operations and specifies potential marketing changes needed based upon emerging trends in this environmental factor. 

Explain how characteristics of the legal and regulatory environment affect a company's retail operations.

Does not identify characteristics of the legal and regulatory environment that affect a company's retail operations. 

Identifies characteristics of the legal and regulatory environment that affect a company's retail operations, but does not explain their significance.

Explains how characteristics of the legal and regulatory environment affect a company's retail operations.

Explains how characteristics of the legal and regulatory environment affect a company's retail operations and specifies potential marketing changes needed based upon emerging trends in this environmental factor. 

Explain how characteristics of technological forces affect a company's retail operations.

Does not identify characteristics of technological forces that affect a company's retail operations. 

Identifies characteristics of technological forces that affect a company's retail operations, but does not explain their significance.

Explains how characteristics of technological forces affect a company's retail operations. 

Explains how characteristics of technological forces affect a company's retail operations and specifies potential marketing changes needed based upon emerging trends in this environmental factor. 

Explain how secondary sources of information can be used in developing an integrated marketing plan.

Does not identify secondary sources of information as a component of developing an integrated marketing plan.

Identifies secondary sources of information as a component of developing an integrated marketing plan.

Explains how secondary sources of information can be used in developing an integrated marketing plan. 

Explains how secondary sources of information can be used in developing an integrated marketing plan and assesses the limitations of the identified sources. 

Analyze the value of secondary sources of information to business economic success.

Does not describe the value of secondary sources of information to business economic success.

Describes the value of secondary sources of information to business economic success, but does not explain their significance.

Analyzes the value of secondary sources of information to business economic success. 

Analyzes the value of secondary sources of information to business economic success and assesses potential limitations of these sources for this purpose.