Zk1

· Is the industry growing?

· Is the industry seasonal?

· What are the current trends within the industry?

· Who are the leaders within the industry? Why are they successful?

· What types of marketing strategies are prevalent within the industry?

· Are there regulations that affect the industry?

· Is there customer loyalty within the industry

· Is the industry sensitive to economic fluctuations? Are there technological changes happening or required in the industry?

· What are the financial characteristics of the industry?

Section 2 (1-2 paragraphs)

· What market am I in within the industry?

· What size is my market?

· Can the market be segmented?

· Is my market clearly identifiable?

· How fast is the market growing?

Section 3 (1-3 paragraphs)

· What types of people buy this product/service?

· What makes my product/service unique relative to others in the market place?

· What are current buyers paying for comparable products/services?

· What factors are most important to buyers when selecting this product/service? E.g. Price, quality, delivery time, etc.)

Section 4 (1-2 paragraphs)

· How many competitors will I be competing against?

· Can the market support another player?

· What is required to succeed in this market?

· Are my competitors making any changes?