Final Project Paper + Preps

Strategic Thinking Map: Market Analysis

Use the Capstone Project Case Study (provided in the Module 8 folder) to conduct a market analysis. In your market analysis, identify the segments (potential patients and physicians, for example) and provide a summary of your findings.

Develop a written report of your market analysis. Include a visual diagram of your overall market analysis using strategic thinking maps (see diagram in the Module) as a tool to assist with the different facets of the strategic planning process.

The map is to be used as a supplement to your written market analysis. The market analysis produced will be used in the final submission of your Capstone Project.

Your well-written market analysis should meet the following requirements:

· Be 3-4 pages in length, not including the cover, abstract (optional), or reference pages.

· Utilize headings to organize the content including topics and subtopics.

· Include the strategic thinking map in addition to/or as a part of the 3-4 pages of content.

· Include a minimum of four references with associated in-text citations. The CSU-Global Library is a good place to find these references.

· Be formatted according to the CSU-Global Guide to Writing and APA (Links to an external site.)Links to an external site..