for owens

COUNTRYMANAGER

Market Attractiveness

Your first big decision in CountryManager is to identify which market to enter first. The market you select should meet two criteria: (1) enable you to establish a profitable business in the country and (2) provide the base for subsequent regional expansion. In this assignment, you will identify criteria for measuring market attractiveness, and use the criteria to rate each of the countries in the region. After completing the assignment, you should have a better understanding of the markets in the scenario.

1. Identify up to six criteria for evaluating the attractiveness of markets in the region, and weight their importance (weights should add to 100).

CRITERIA WEIGHTS % % % % % %

TOTAL: 100%

2. Enter up to five countries in the table below (these may be prescribed by your instructor or of your own choosing), and rate them on a scale from 1-10 (low to high) for each of the criteria. Enter the weighted ratings in the table and calculate the total rating for each country.

CRITERIA WEIGHTED COUNTRY RATINGS

TOTALS:

3. Which country is most attractive based on the ratings? Are there any other considerations you will use in your decision?

1. CRITERIARow1:
2. CRITERIARow2:
3. CRITERIARow3:
4. CRITERIARow4:
5. CRITERIARow5:
6. CRITERIARow6:
7. WEIGHTED COUNTRY RATINGSCRITERIA:
8. WEIGHTED COUNTRY RATINGSCRITERIA_2:
9. WEIGHTED COUNTRY RATINGSCRITERIA_4:
10. WEIGHTED COUNTRY RATINGSCRITERIA_5:
11. CRITERIARow1_2:
12. WEIGHTED COUNTRY RATINGSRow2:
13. WEIGHTED COUNTRY RATINGSRow2_2:
14. WEIGHTED COUNTRY RATINGSRow2_4:
15. WEIGHTED COUNTRY RATINGSRow2_5:
16. CRITERIARow2_2:
17. WEIGHTED COUNTRY RATINGSRow3:
18. WEIGHTED COUNTRY RATINGSRow3_2:
19. WEIGHTED COUNTRY RATINGSRow3_4:
20. WEIGHTED COUNTRY RATINGSRow3_5:
21. CRITERIARow3_2:
22. WEIGHTED COUNTRY RATINGSRow4:
23. WEIGHTED COUNTRY RATINGSRow4_2:
24. WEIGHTED COUNTRY RATINGSRow4_4:
25. WEIGHTED COUNTRY RATINGSRow4_5:
26. CRITERIARow4_2:
27. WEIGHTED COUNTRY RATINGSRow5:
28. WEIGHTED COUNTRY RATINGSRow5_2:
29. WEIGHTED COUNTRY RATINGSRow5_3:
30. WEIGHTED COUNTRY RATINGSRow5_4:
31. WEIGHTED COUNTRY RATINGSRow5_5:
32. CRITERIARow5_2:
33. WEIGHTED COUNTRY RATINGSRow6:
34. WEIGHTED COUNTRY RATINGSRow6_2:
35. WEIGHTED COUNTRY RATINGSRow6_3:
36. WEIGHTED COUNTRY RATINGSRow6_4:
37. WEIGHTED COUNTRY RATINGSRow6_5:
38. CRITERIARow6_2:
39. WEIGHTED COUNTRY RATINGSRow7:
40. WEIGHTED COUNTRY RATINGSRow7_2:
41. WEIGHTED COUNTRY RATINGSRow7_3:
42. WEIGHTED COUNTRY RATINGSRow7_4:
43. WEIGHTED COUNTRY RATINGSRow7_5:
44. CRITERIARow7_2:
45. WEIGHTED COUNTRY RATINGSRow8:
46. WEIGHTED COUNTRY RATINGSRow8_2:
47. WEIGHTED COUNTRY RATINGSRow8_3:
48. WEIGHTED COUNTRY RATINGSRow8_4:
49. WEIGHTED COUNTRY RATINGSRow8_5:
50. WEIGHTED COUNTRY RATINGSTOTALS:
51. WEIGHTED COUNTRY RATINGSTOTALS_2:
52. WEIGHTED COUNTRY RATINGSTOTALS_3:
53. WEIGHTED COUNTRY RATINGSTOTALS_4:
54. WEIGHTED COUNTRY RATINGSTOTALS_5:
55. Text1:
56. Text2:
57. Text3:
58. Text4:
59. Text5:
60. Text6:
61. WEIGHTED COUNTRY RATINGSCRITERIA_3:
62. WEIGHTED COUNTRY RATINGSRow2_3:
63. WEIGHTED COUNTRY RATINGSRow3_3:
64. WEIGHTED COUNTRY RATINGSRow4_3:
65. Which country is most attractive based on the ratings Are there any other considerations you will use in your decision: