Final Paper Service Project

COVID-19 and the impact on service business and organizations 1

COVID-19 and the impact on service business and organizations 8

MARK 6350 Service-Learning Project Written Report

Group Members:

Date:

Abstract Comment by Xiaojing Sheng: The abstract should be one paragraph of between 150 and 250 words.

Keywords: [Click here to add keywords.] Comment by Xiaojing Sheng: Add four or five keywords.

MARK 6350 Service-Learning Project Written Report

Introduction Comment by Xiaojing Sheng: Provide an overall summary of the project here.

Target Market Comment by Xiaojing Sheng: Describe the target market of the service business/organization that you chose for the project.

Marketing Mix Comment by Xiaojing Sheng: Describe the service business’/organization’s marketing mix.

Customer Engagement Actions and Efforts During the COVID-19 Pandemic Comment by Xiaojing Sheng: Describe the service business’s/organization’s customer engagement actions and efforts during the pandemic.

Recommendations Comment by Xiaojing Sheng: Present your recommendations.

References Last Name, F. M. (Year). Article Title. Journal Title, Pages From - To. Last Name, F. M. (Year). Book Title. City Name: Publisher Name.

Appendix Comment by Xiaojing Sheng: Include interview question and response here in the appendix.