Contraceptive pill packages--disposal

MARK 360 Project Zero “We are in an age of heropreneurship: everyone wants to “be” a social entrepreneur.The myth of the entrepreneur creates a false hierarchy with “start-up founder” at the top.We foster this obsession in our education, our funding, our awards, and our media. But we don’t just need more founders. We need more positive social impact.” (Papi-Thornton, n.d., para 1).

What is Project Zero? It’s a project organized through Synergy Institute (https://www.synergyenterprises.ca/) that focuses on the circular economy. What is a circular economy?

“Looking beyond the current take-make-dispose extractive industrial model, a circular economy aims to redefine growth, focusing on positive society-wide benefits. It entails gradually decoupling economic activity from the consumption of finite resources, and designing waste out of the system. Underpinned by a transition to renewable energy sources, the circular model builds economic, natural, and social capital. It is based on three principles:

• Design out waste and pollution • Keep products and materials in use • Regenerate natural systems”

(Ellen Macarthur foundation, 2017, para 4)

You should check out the Infographic on the Circular Economy (https://www.ellenmacarthurfoundation.org/circular- economy/infographic); watch the Youtube video (https://www.youtube.com/watch?time_continue=2&v=zCRKvDyyHmI) This will give you a more detailed explanation of the “value circle” and provide a strong background for your project work.

PROJECT GOAL: Applying the problem/solution process that focuses on the “understanding of environmental and social challenges and existing attempts to address them are essential for those who seek to create social entrepreneurial solutions” (Skoll Foundation, n.d.,para 2). Get a sense for Design Based Research by reading pages 1-27 in the textbook.

DELIVERABLES

1. Frame you Design Challenge DUE: presented in class week 4 2. Secondary Research (Environmental scan) DUE: Week 7 3. Primary Research (Interview) and insights DUE: Week 10 4. Solutions—How might we ?’s and prototyping DUE: Week 12 5. Testing, Presentation & Reflections DUE: Week 14

TEXTBOOK: Check D2l for the link to the free textbook required for this assignment. Citation: The Field Guide to Human-Centered Design. (2015). Ideo.org. Canada.

Submission 1: Frame your design challenge With the problem that you are assigned. Frame it. Read about how to Frame Your Design Challenge on pages 29-33. Provide a short presentation to the class to introduce to your topic; let us know why it is a social or environmental (or both) challenge; and state your Frame your Design Challenge statement. Maximum 3 slides, 5 minutes for presentation.

Submission 2: Secondary research Now that you have framed your problem, let’s gets some clarity around the problem. This is where secondary research comes in to play. Read page 37 in the textbook. As in most research, you start with secondary research to learn more about the problem: what has been working, what is not working, and what is happening in the industry are just some of the questions that need to be answered through secondary research.

• Complete and submit the framework below:

Topic Answers- can be done in point form but full APA

Overview: Why is this a problem? What is the history of this challenge? How has this problem changed over time? Describe or create a Table of the current solution efforts.

Stakeholders: Conduct a stakeholder analysis. (see Week 2) Have any of the solutions in the overview been tried by any of the stakeholders?

Industry trends: What are the relevant sustainability trends, consumer behavior, marketing efforts, social trends etc that help understand this challenge?

Regulatory/Legislative What are the legal constraints and opportunities around this challenge?

Economic trends: Describe the current economic conditions of this challenge? What economic factors play in to the economy that would enhance or inhibit the growth of this challenge?

Technological trends: How is technology an opportunity or a threat for this problem?

Other research round: Identify any other secondary information found that provides more background to the assigned challenge.

Primary research: Based on the secondary research, identify all of the people/groups that would be helpful to interview. (You will only be interviewing two but list as many as you think would be helpful.) Submit a list of interview questions that you could use for Submission 3.

Conclusion: What does this framework indicate? What are the key learnings to incorporate into the primary research (next submission)?

Research. A variety of sources used for all sections. It is not unusual to use at least 15 different sources in this

Submission 3: Primary Research Interviews are the best method of learning about the problem and potential solutions –talking to the people who are most effected. The results from your interview fit the Ideation phase. For more background,

• Read pages 39-47 in the textbook. • Pages 49-69 showcase different ideas on how to get people talking to you and can be a good resource.

So, how do you make sense of what you have learned? How do you turn the learnings into something more concrete like a prototype? Read pages 77-83 to get a better understanding of the research results collected.

Submit:

1. A list of your interviewed people. (Each team member to interview 2 people). Each team member put their interview findings into the overall report. (I don’t want a transcript or word for word overview but the overview of findings from each interview based on the questions asked).

2. A picture of your notes showcasing your Top 5 ideas as a team (page 79) and themes (page 80). –it’s a picture of your brainstorming session of the findings from your interview notes.

3. Create Insight Statement form on page 176. State(see pages 81-83 for background) 4. Peer evaluation on D2l Quiz tab.

Submission 4: Solutions—How might we ?’s and prototyping You have found themes and make some insights into the assigned problem area through secondary and primary research. Now we look at reframing your insight statements into How Might We questions so that you can think about designing solutions. “how might we” questions are short questions that launch brainstorms and create seeds for ideation. (See the Handout Ideate Mixtape for more background with this). For more background, read page 85-91.

Submit:

1. How Might We worksheet on page 177 2. A positioning framework: (see pages 90- 93) 3. Results from a brainstorming session that combine into robust solutions (bundle ideas). Include a selfie of the

group in the brainstorming session. 4. Peer evaluation on D2l Quiz tab

Submission 5: Testing, Presentation & Reflections Due to time constraints of the term, we won’t have time to actually test any of your ideas with the actual user. But, we are going to make a prototype that could have the potential to be tested. For more background, read pages 101-122.

Submit:

1. A protype of some sort. 2. A quick presentation in class of your prototype. 3. Peer evaluation and reflection in the Quiz tab on D2l.

References

Apprenticing with a problem. Retrieved from https://www.sbs.ox.ac.uk/faculty-research/skoll/our-work/awards-grants- competitions/apprenticing-problem

submission. Think of the research cites used in Citizen Science that may be helpful (Statistica etc). TOTAL

Ellen Macarthur Foundation. (2017). Concept. Retrieved from https://www.ellenmacarthurfoundation.org/circular- economy/concept

Ellen Macarthur Foundation. (2017). Infographic on Circular Economy Systems Diagram. Retrieved from https://www.ellenmacarthurfoundation.org/circular-economy/infographic

Ellen Macarthur Foundation. (2011)., Re-thinking Progress: The circular Economy. [Youtube]. Retrieved from https://www.youtube.com/watch?time_continue=2&v=zCRKvDyyHmI

Papi-Thornton, D. Tackling Heropreneurship. Retrieved from http://tacklingheropreneurship.com/