Marketing plan product assignment

Name of product or service:

Detailed description of product/service:

Current stage of product/service development:

PHASE I: PLANNING

A. SITUATION ANALYSIS (SWOT)

Strengths and weaknesses can include such factors as financial and capital resources, management/employee expertise, capacity for growth, brand recognition, existing networks, customer relationships, sustainability, etc.

1. Strengths (INTERNAL, favourable)

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2. Weaknesses (INTERNAL, unfavourable)

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PHASE I: PLANNING

A. SITUATION ANALYSIS (SWOT)

1. OPPORTUNITIES

Opportunities (EXTERNAL, favourable)

i. Competitive Opportunities:

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ii. Legal/Regulatory Opportunities:

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iii. Economic Opportunities:

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iv. Social Opportunities:

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v. Demographic Opportunities:

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vi. Technological Opportunities:

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PHASE I: PLANNING

A. SITUATION ANALYSIS (SWOT)

2. THREATS

Threats (EXTERNAL, unfavourable)

i. Competitive Threats:

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ii. Legal/Regulatory Threats:

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iii. Economic Threats:

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iv. Social Threats:

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v. Demographic Threats:

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vi. Technological Threats:

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PHASE I: PLANNING

B. OBJECTIVES AND ISSUES

Target Market: Which British Columbia market segments are most likely to purchase product/service, and why? Address all relevant geographic, demographic, psychographic, and behavioural variables. Based on your research, what is the approximate size of your target market within British Columbia?

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Objectives: Based your target market, and considering the various competitive, economic, and other external environmental factors described in your SWOT analysis, what are reasonable objectives for unit sales and market share within the Province of British Columbia?

· after 3 months :

· after 6 months :

· after 12 months :

Provide a rationale for your sales objectives, explaining why you feel these objectives are realistic.

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Differentiation and positioning: What makes product/service unique and how does it compare to your competition? Develop a positioning statement for your product/service.

Issues/Concerns: What key questions or concerns do you feel need to be answered or addressed in order to make your environmental scan or objectives more accurate?

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