Video Reflective

  1  

MAR  4503  Video  Reflective  Assignment       The  video  reflective  assignment  you  need  to  submit  INDIVIDUALLY.  Three   paragraphs  should  be  included  in  the  video  reflective  assignment.  Each  paragraph   can  contain  5-­‐10  sentences.  The  maximum  length  of  the  paper  is  two  pages,  typed,   double-­‐spaced  with  the  font  size  12.  Place  the  title  of  the  video  at  the  beginning  of   the  paper  and  list  the  discussion  question  number  in  front  of  your  answers.       1st  paragraph:  Answer  the  discussion  question  1.   2nd  paragraph:  Answer  the  discussion  question  2.   3rd  paragraph:  What  you  think  about  the  video.       Video:  McDonald’s  Taps  Ethic  Subcultures  for  Ongoing  growth       1) What  other  ethnic  subculture  segments  should  be  considered  as  an  important  

segment  for  McDonald's?    What  marketing  plans  and  activities  will  attract  these   segments?    

2) How  difficult  is  it  for  McDonald's  to  position  its  products  toward  one  segment   without  negatively  affecting  another  segment?  

  3) What  is  your  opinion  about  the  video?                                            

  2  

Video  Reflective  Assignment  Grading  Rubric    

Criteria   Does  Not  Meet  Standards   Approached  Standards   Meets  or  Exceeds   Standards  

Discussion  Question   #1   Information/Format  

0  point   • The  level  of  detail  in   each  question  is  poor   and  makes  no  attempt   to  include  textually   relevant  information.    

• Paper  is  not  formatted   correctly.    

1-­‐3  points   • The  level  of  detail  in  

each  question  is   emerging.  Attempts   to  engage  the  text  are   made.    

• Paper  is  partially   formatted.  

4  points   • The  level  of  detail  in   each  question  is   excellent.  Textual   details  are  relevant   and  student  has   connected  fully  with   the  literature.  

• Paper  is  formatted   correctly.  

Discussion  Question   #2   Information/Format  

0  point   • The  level  of  detail  in   each  question  is  poor   and  makes  no  attempt   to  include  textually   relevant  information.    

• Paper  is  not  formatted   correctly.    

1-­‐3  points   • The  level  of  detail  in  

each  question  is   emerging.  Attempts   to  engage  the  text  are   made.    

• Paper  is  partially   formatted.  

4  points   • The  level  of  detail  in   each  question  is   excellent.  Textual   details  are  relevant   and  student  has   connected  fully  with   the  literature.  

• Paper  is  formatted   correctly.  

Personal  Opinion   0  point   No  implications  are   mentioned.  

1-­‐3  points   One  or  more  implications   are  given  and  are   sufficiently  clarified.  

4  points   Implications  are  clearly   explicated  and   demonstrate  critical   thinking  skills.  

Writing  Convention   0  point   • There  are  numerous   spelling  or  grammar   errors,  making  the   answer  impossible  to   understand.    

• There  is  no   punctuation.    

• Paper  is  inadequate/   excessive  in  length.  

 

2  points   • There  are  numerous   spelling  or   grammatical  errors,   making  the  answer   difficult  to   understand.    

• Most  punctuation  is   not  used  correctly.  

• Paper  is  over/  under   word  length.  

 

3  points   • Proper  use  of  

English  spelling  and   grammar  is   employed   consistently   throughout  the   assignment.  

• Punctuation  is   utilized  correctly   and  only  when   necessary.    

• Paper  is  the   appropriate  length   as  described  for  the   assignment.