Marketing Exercise

Exercise #1 Individual Worksheet Format

Audience Contact Analysis

Student Name:

Date:

Name of Company/Brand:

Category:

Instructions: Please follow the instructions specified in Exercise 1 in the Assignment Tab on the Course Menu. Save this Worksheet to your desktop. Answer each question using the space you need. Upload your completed Worksheet to the Assignment Drop box by the due date.

Answer the following questions using this worksheet:

1. Specify and describe the company or brand that you have chosen for this exercise and provide a reason why for your choice.

2. Which contact tools (audience/consumer contact points) is the company/brand using? (List and Describe)

3. In your opinion, are the various contact tools integrated and presenting/sending a unified, consistent, image and message?

4. What is your overall assessment of the effectiveness of usage of the company/brand’s consumer contact points?