Grading a case

MAR 3023 Global Learning Scoring Rubric Global Dimensions Does not meet

requirements - 0 Developing - 1 Adequate - 2 Proficient - 3

Demonstrate knowledge of the interrelated effects of local marketing decisions on international issues and vice versa. (Global Awareness)

Demonstrate little knowledge of the interrelated effects of local marketing decisions on international issues and vice versa. Does not incorporate this knowledge into recommending appropriate marketing- related plans of action.

Demonstrate little knowledge of the interrelated effects of local marketing decisions on international issues and vice versa. Sporadically incorporate this knowledge into recommending appropriate marketing- related plans of action.

Demonstrate adequate knowledge of the interrelated effects of local marketing decisions on international issues and vice versa. Incorporate this knowledge into recommending appropriate marketing- related plans of action.

Demonstrate a high level of knowledge of the interrelated effects of local marketing decisions on international issues and vice versa. Appropriately incorporate this knowledge into recommending appropriate marketing-related plans of action.

Analyze marketing problems from local, international, and various cultural perspectives. (Global Perspective)

Equates analysis of marketing problems in international markets simplistically with analysis of marketing problems in local markets.

Show some awareness of the challenges and differences with local markets but does not appreciate significant challenges that apply in doing so.

Correctly identifies the scope and a range of challenges in analyzing international markets. Does not fully appreciate the need to pursue a dynamic strategy that’s based on learning from local experiences.

Correctly identifies the scope and a range of challenges in analyzing international markets. Fully appreciate the need for learning when going in and to proactively fine tune marketing strategies from local experiences.

Demonstrate a willingness to engage in solving marketing- related problems that pertain to various local, international, and intercultural entities. (Global Engagement)

Show little understanding of cultural differences with the other regions/markets; does not correctly integrate this in solving marketing- related problems.

Employs understanding of a few obvious cultural differences with the other regions/markets in solving marketing- related problems.

Employ understanding of a few obvious cultural differences with the other regions/markets and includes this understanding in solving marketing-related problems.

Employ a deep understanding of all cultural differences with the other regions/markets and incorporates it in solving marketing-related problems.

Outstanding – 7-9 Acceptable – 4-6 Unacceptable – 0 - 3