Executive summary of chosen organization (J.C.Penny), recommendation, and strategy road Map

Manteah Konah 

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       The company that I will like to conduct my strategy planning and analysis on is J.C. Penny.  J.C. Penny has been around for decades helping families to meet some of their needs.  I chose this company because of the major positives and negative effects it has on families. The new management failure understands the environment or focusing on results has run customers away leaving the company in decrease in revenues.  The strategy used in the past has brought the company from top to button and as parent who used to shop from this store; I have interest in analyzing and planning strategically to revamp this department store.

 

       For J.C. Penney to make such a significant change to their business model big data should have been a part of their planning so that they could make informed decisions. I think they fell short when they believed they knew what the customers wanted better than they did. Hence, they did not consult with their target market, leading to unhappy, disgruntled, and even offended customers. Therefore, revamping the strategies will analyze and put in place every tool needed to meet positive results.  

It is going to be difficult for me, but I am hoping to learn from this because there are information needed available and the company is public.

 

Reference:

Hsu, T. (2017). J.C. Penney Stock Surges as Turnaround Plan Shows Results. New York Times. Retrieved from https://www.nytimes.com/2017/11/10/business/jc-penney-sales-earnings.html

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6 days ago

Steven Verrone WALDEN INSTRUCTOR MANAGER 

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Interesting choice when the BIG brick and mortar stores are seemingly being squeezed out of business by consumer choice. I look forward to reading your work.

Dr. Steve

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4 days ago

Craig Seemann 

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Hi Manteah,

Thanks for your post! I think that it is very interesting that you have chosen J.C. Penney as your organization to study for the strategy playbook. They have clearly had a number of challenges and strategic misses over time. I question, though, if it is possible for a large company, like J.C. Penny, to pivot in a rapidly changing environment. Could they have done something different to stay competitive or did their marketing missteps truly lead to their downfall? “Penney finds itself weighed down by years of errors, failed CEOs and muddled attempts to establish a clear identity with shoppers” (Meyersohn, 2018).

It seems that the shifting landscape made it very difficult for them to find the right strategy. With declining sales, they had to do something to reinvent themselves, but was it inevitable that on-line shopping competitors would lead to their demise? It is very interesting to think about utilizing the most talented leadership in the most challenging situations. It seems that in some cases, there simply is no option to continue to compete, and that some organizations simply run their course. Do you agree? 

-Craig

References:

Meyersohn, N. (2018). How it all went wrong at JCPenney. CNN Business. Retrieved from: https://www.cnn.com/2018/09/27/business/jcpenney-history/index.html

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4 days ago

Melanee Scott 

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Hi Manteah,

I happen to like shopping at JC Penny's and I agree with the Professor that this is a great choice.  Retail has a wealth of information to the public for researching and analyzing who they are, why they are, and what's sustaining them.  Of course, we are aware that most business has their ups and downs, however, when you look at the popularity of JC Penny's and how they have come through being successful to bankruptcy and back to recovery, you can't help but to be interested in finding out how they survived.  I believe that one major reason is that most companies develop a  Mission, Vision, and Values statements from an activity perspective (Wolfe, 2011).   They have a clear sense of why they exist at their core.  Their vision is a visual picture of what their world looks like, and their Core Values are truly used to guide their behaviors.  Enjoy your researching; great choice.

Reference:

Wolfe, N. (2011). The living organization: Transforming business to create extraordinary results. Irvine, CA: Quantum Leaders Publish

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