MIS response

Based on the internet world, I see many organizations and users are facing the unauthorized access and taking control of your computer and unknowingly get installed some packages via internet which might be cause to stolen your identity and your important data. So, I would like to develop a product which is protecting your computer or any organizations: Cyber Security App using machine learning (ML) and artificial intelligence (AI) algorithms. Which would be help to protect the system from the cyber-attack like phishing detection, network intrusion detection, social network spam detection, etc (Ford and Siraj, 2014)

 I would be targeting to these potential customers: Information technology companies as costumer as well as independent computer users who doesn’t have an idea to fix the computer when working with computer without worrying about the hack the system by cyber-attackers. I need to find out my product service supposed to fits to the customers’ requirements here are the four type of buyers of the cyber security solutions (Jon Oltsik, 2016) 1. Security-centric buyers, 2. IT infrastructure-centric buyers, 3. IT initiative buyers, and 4. Business-centric buyers.

I would recommend to create a web page for the product in way to support search engine optimization algorithms such as use SEO product schemas should be coming up, while crawlers can easily know what is your products and the page about (Sen, 2005). Based on that search engine can indexing your page wand product will automatically marketing itself without paying much money on the paid search engine. As of now, I noticed only one disadvantage in that is need to spend some efforts to create a webpage for the stand-alone cyber security application. Which we can take a help to create webpage from third party APIs. By the way there are other options as well.

 

References:

Ford, V., & Siraj, A. (2014, October). Applications of machine learning in cyber security. In Proceedings of the 27th International Conference on Computer Applications in Industry and Engineering. https://vford.me/papers/Ford%20Siraj%20Machine%20Learning%20in%20Cyber%20Security%20final%20manuscript.pdf

Jon Oltsik (2016 January, 19). The 4 kinds of cybersecurity customers. https://www.csoonline.com/article/3024298/cybersecurity-customer-segments-in-2016.html

Sen, R. (2005). Optimal search engine marketing strategy. International Journal of Electronic Commerce, 10(1), 9-25.