audit

For this activity, you perform a strategic audit on a Verizon Communications (Verizon).

In performing your analysis, you should put yourself in the position of a consulting

professional. You have been hired by the Board of Directors to conduct this strategic

audit. You are to determine whether the organization's strategy is effective, and to provide

specific advice and implementation of ideas on how to improve the firm's strategy.

There is no one right way to conduct a strategic audit. How you conduct the audit depends

largely upon the company, the industry, and the level of analysis. You should tailor your audit to

your specific firm. At a minimum your audit should provide detailed answers to the following

question:

External Environment Analysis - Tools to consider using for the external analysis include

Forecasting (PESTEL analysis), SWOT analysis, Strategic Group Mapping, and Porter’s Five

Forces model.

Questions to answer may include but the analysis should not be limited to these questions:

1. How attractive is the primary industry this firm operates in based on the 5 forces?

2. Does the structure of this industry suggest the firm will be able to generate above average

returns in the future?

3. What variables in the Forecasting, SWOT, or PESTEL analyses should be carefully

monitored and managed as they will likely affect the future success of this organization?

4-5 pages (12pt font, double spaced, excluding cover page, tables, charts, references, etc. APA is

required)

Your paper is required to have at least 8 distinct sources/references.