Part of Business Plan.

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MANBusinessPlan.docx

· Sections needed to do

· Business Description

· Organization and Management

· Topic of Business Plan

· Our project is on a tutoring app idea for multiple subjects, one that connects you to a live tutor through a phone’s camera that can help you with any assignment or project , available 24/7 7 days a week, the business’ main competitor being another one like Chegg.

· Company Name

· Brain Masters

Instructions

1. Enroll in a group by selecting People in the left course menu. Select your Group Project 1 Team. 

2. Notice the group leader has automatically been assigned. This is the only student who may submit assignments on behalf of the group.

3. Review Group Project 1 Assignment:

Group Project 1 requires each group to make a business plan as an entrepreneur.

The business plan should include executive summary, business description, market analysis, organization and management, sales strategies, marketing plan, and financial projections.

You don’t have to use real data and business information, but I expect to see how you use what you learn from the class into practice.

There are two ways groups could deliver their business plan:

· a written business plan no longer than 10 pages, or

· a video presentation no longer than 10 minutes.

Group Project 1 worth 80 points

The grade will be measured on your professionalism in general, executive summary, business description, market analysis, organization and management, sales strategies, marketing plan, and financial projections. Please refer to the Rubric that is below.

Rubric

Group Project 1 Grading Rubric

Group Project 1 Grading Rubric

Criteria

Ratings

Pts

This criterion is linked to a Learning OutcomeExecutive Summary

10.0 to >8.0 pts

Excellent

Summary generated excitement, was brief, provided an overview of the business, and outlined main points.

8.0 to >6.0 pts

Good

Summary was brief, provided an overview of the business, and outlined main points.

6.0 to >4.0 pts

Fair

Summary was brief, provided an overview of the business, and outlined some main points.

4.0 to >0 pts

Inadequate

Summary was brief and provided only an overview of the business OR an outline of main points.

10.0 pts

This criterion is linked to a Learning OutcomeProduct or Service Plan

10.0 to >8.0 pts

Excellent

Description of the product or service and its unique features was highly effective and detailed.

8.0 to >6.0 pts

Good

Description of the product or service and its unique features was effective and detailed.

6.0 to >4.0 pts

Fair

Description of product or service and features were provided, but without sufficient detail.

4.0 to >0 pts

Inadequate

Description of product or service was provided, but unique features were not.

10.0 pts

This criterion is linked to a Learning OutcomeIndustry and Market Analysis

10.0 to >8.0 pts

Excellent

Analysis identified and described target consumer and competitors, as well as industry and/or product outlook. Characteristics of a desirable business location were also identified.

8.0 to >6.0 pts

Good

Analysis identified and described target consumer and competitors. Characteristics of a desirable business location were also identified.

6.0 to >4.0 pts

Fair

Analysis identified target consumer and competitors. Characteristics of a desirable business location were also identified.

4.0 to >0 pts

Inadequate

Analysis failed to provide at least one aspect of required information.

10.0 pts

This criterion is linked to a Learning OutcomeOperational Plan

10.0 to >8.0 pts

Excellent

Section contained detailed information regarding all requested information.

8.0 to >6.0 pts

Good

Section contained information regarding at least four aspects of requested information, with some degree of detail.

6.0 to >4.0 pts

Fair

Section contained information regarding at least three aspects of requested information, with some degree of detail.

4.0 to >0 pts

Inadequate

Section contained information regarding less than three aspects of requested information, with little or no detail.

10.0 pts

This criterion is linked to a Learning OutcomeOrganizational Plan

10.0 to >8.0 pts

Excellent

Legal description corresponded with lesson on entrepreneurship. Philosophies and policies were well thought out and described in detail.

8.0 to >6.0 pts

Good

Legal description corresponded with lesson on entrepreneurship. Philosophies and policies were well thought out and presented.

6.0 to >4.0 pts

Fair

Legal description presented didn’t correspond with lesson on entrepreneurship and/or philosophies and policies were presented but lacked thought or detail.

4.0 to >0 pts

Inadequate

Section failed to identify at least one aspect of required information.

10.0 pts

This criterion is linked to a Learning OutcomeMarketing Plan

10.0 to >8.0 pts

Excellent

Desired company and/or product image was described. Advertisement methods were described and appropriate for product.

8.0 to >6.0 pts

Good

Desired image was described. Some advertisement methods were described and appropriate for product.

6.0 to >4.0 pts

Fair

Some advertisement methods were described and appropriate for product. Desired image was not discussed.

4.0 to >0 pts

Inadequate

Advertisement methods provided weren’t described and/or were inappropriate for product. Image wasn’t discussed.

10.0 pts

This criterion is linked to a Learning OutcomeFinancial Plan

10.0 to >8.0 pts

Excellent

Possible financing sources were identified and business financial outlook was described in detail.

8.0 to >6.0 pts

Good

Possible financing sources were identified and business financial outlook was described.

6.0 to >4.0 pts

Fair

Possible financing sources were identified and business financial outlook was mentioned.

4.0 to >0 pts

Inadequate

Section failed to identify at least one aspect of required information.

10.0 pts

This criterion is linked to a Learning OutcomeProfessionalism

10.0 to >8.0 pts

Excellent

Plan was presented in paragraph format and had no spelling or grammatical errors.

8.0 to >6.0 pts

Good

Plan was presented in paragraph format and had few spelling or grammatical errors.

6.0 to >4.0 pts

Fair

Plan was presented in sentence format and had few spelling or grammatical errors.

4.0 to >0 pts

Inadequate

Plan wasn’t presented in sentence format and/or had many spelling or grammatical errors.

10.0 pts

Total Points: 80.0