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Management 515
Managing Organizational Structure and Culture
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Definitions
Organizational Structure. Control systems, culture, and human resource systems that determine how efficiently and effectively organizational resources are used
Organizing. The process by which managers establish working relationships among employees to achieve goals
Organizational Design. The process by which managers create a specific type of organizational structure so that an organization can operate in the most effective and efficient way
Here are some definitions that are relevant for this presentation.
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What Affects Organizational Structure?
Environment
Rules and Regulations
Porter’s Five Forces
Technology
Strategy
Resources
Capital
Human
What affects the structure of an organization? The principle influence is the desire of the owners. Any business endeavor can be conducted under any organizational structure; however, some are more efficient for some types of businesses.
Environment: Companies are always seeking a competitive advantage, but different is not always better. If all of you competitors are using a functional structure, you need to seriously consider the consequences of using another structure. External rules, e.g., local laws and customs, do not usually influence the structure of a business, but it does happen. For example, if you are in an industry where labor unions are common, a functional structure may be the best to accommodate unions. Review Porter’s Five Forces Model.
Technology can also influence an organization’s structure. If the costs of communications are low, management has more flexibility in design. A company might use a geographic divisional structure and locate the divisional elements in the physical location of the customer base. Interaction with other divisions can be accomplished by video teleconference.
The state of automation can also have an influence. For example, if a major capital investment, i.e., an expensive machine, can be easily reconfigured for multiple uses, a product team-oriented structure may make better use of the capital.
Strategy heavily influences design. If the business intent is to manufacture the same item over and over, then a function structure may be best. If the intent is to customize products and fill multiple niches, a project design may be best.
The available resources also influence design. If capital or talent is limited, the business may need to centralize resources, which suggests a functional design. If capital and talent are plentiful, the business may be able to spread resources around and attack multiple markets simultaneously, in which case a division or product structure may be better.
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Ideal Structure
Firm’s Objectives
Stability of Environment
Available Technology
National Culture
Workforce Culture
Firm’s Size
Management Approach
Workforce Characteristics
Communication Limitations
Traditions within Firm
Firm’s Strategy
Firm’s Age
Complexity of Work
Industry Standards
It Is Really More Complex Than That
But it really is more complex than that. The firm’s objectives, strategy, size, age, traditions, and management approach have a significant influence, but so do all of these other factors. If the industy standards dictate certain manufacturing processes, those processes can dictate organizational design.
The characteristics of the workforce can also have an influence. Older workforces might be uncomfortable with high-speed, agile structures, whereas millennials find it difficult to work in a highly structured, hierarchical firm. While management should never put the wishes of the workforce ahead of the stakeholders (management can always replace a workforce), it might be prudent to consider the preferences of the workforce, if all other things are equal. A happy workforce is usually a more productive workforce.
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Which Design is Best?
No one best design exists
Any business can use any design
Businesses tend to change design as they grow
Functional
Hybrid
Geographic
Matrix
Divisional
Project
Network
Market
Product
Cross Functional
No one best organizational structure exists. As stated earlier, any business can use any structure, but some may be better for the specific firm.
Firms also tend to change structures over time as they grow. A small business with few employees may be very flat with the owner managing all aspects of the firm. As the firm grows, the owner can no longer manage everything. The manager hires assistants and divides management duties in some manner. As the firm gets even bigger, the number of managers grows and the firm’s structure must change.
The three most common structures are functional, divisional, and matrix. A matrix structure can be weak, balanced, or strong.
Strong Matrix Organization Structure
In strong matrix organizations, most of the power and authority lie with the project manager. The project manager has a full time role, has a full time project management administrative staff under him, and he controls the project budget. The strong matrix structure has a lot of the characteristics of a projectized organization. Here, the functional manager will have a very limited role.
Balanced Matrix Organization Structure
In balanced matrix organizations, power and authority are shared between the functional manager and the project managers. Although, the project manager has a full time role, he will have a part time project management administrative staff under him. In this type of structure, both managers control the project budget.
Weak Matrix Organization Structure
In weak matrix organizations, the project manager will have a limited power and authority. He will have a part time role and no administrative staff will report to him. His role will be more like a coordinator or an expediter. Here, the functional manager controls the project budget. A weak matrix organization structure resembles the characteristics of a functional organization structure.
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Functional Structure
Here is a simple functional structure.
Functional structures are useful for big companies. Employees within the functional structure are differentiated to perform a specialized set of tasks. For instance, the marketing department would be staffed only with marketers responsible for the marketing of the company's products.
This specialization leads to operational efficiencies where employees become specialists within their own realm of expertise.
Functional structures are often characterized by a large degree of formalization, making each function reliant on standardized ways of operating. We sometimes refer to this formalization as bureaucracy. Decision-making power is often centralized at the top of the hierarchy.
Functional organizational structures are best suited for companies producing standardized goods and services at large volumes and low cost. Functional structures are most effective for companies operating in stable environments, where customers expect a standard range of products with consistency, e.g., taste, fashion, or quality. If the environment becomes more complex and uncertain, the functional structure may not be the best suited structure for the firm, which may need to change structure to be able to cope with new challenges and uncertainties.
Organizational structures such as the divisional or matrix structure could become better for companies operating in more uncertain and complex environments, or for companies offering a broad range of products to different customer segments.
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CEO
Staff
Human Resources
Manufacturing
Marketing
Logistics
Research and Development
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Functional--Advantages
Personnel organized by function, e.g., finance, manufacturing, marketing
Encourages learning from others in function
Centralizes expertise (mavens and grey beards)
Easier for managers to monitor and evaluate
Allows for economies of scale and work sharing
Allows for tailoring functions to exploit a competitive advantage
Centralization of expertise allow a few experts to provide the expertise for the entire company. These experts handle the complex tasks and train junior employees to handle the less complex tasks. This can be a cost saver for the firm.
Experts encourage organizational learning.
Some believe that centralizing functions makes it easier for managers to motivate the workforce. I disagree with this. I believe that motivation is much more complex. We will look at this topic in another lesson.
The biggest advantage of the functional design is the opportunity to take advantage of economies of scale. In manufacturing, it is almost always more efficient to make large runs instead of many smaller runs. Centralization also allows for work sharing, e.g., when one employee takes a day off, the work can be shifted to someone else to “keep the work moving.”
The workforce is usually managed by a person with experience in the specialty. Managers usually understand and can properly review work.
Workers have the opportunity to move up within their functional areas, which may give them a reason for them to stay long-term. The company gets the advantage of their expertise and company knowledge over time. Employees work with others in their field, which allows for knowledge sharing and lateral job moves to learn new skills.
Finally, centralizing expertise many allow for a company to develop industry experts in a function which may provide for a competitive advantage.
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Functional--Disadvantages
Communication between departments tends to be restricted
Bureaucratic: all the way up, then down
Peer-to-peer collaboration is discouraged
Functional goals tend to supersede organizational goals
Functions become “cylinders of excellence”
Weaknesses tend to be cultural, not structural
The most typical problem with a functional organizational structure is however that communication within the company can be rather rigid, making the organization slow and inflexible. Therefore, lateral communication between functions become very important, so that information is disseminated, not only vertically, but also horizontally within the organization.
Functional areas may have difficulties working with other functional areas. There is often a perception that they are competing with other functional areas for resources and a lack of understanding of what other areas do for the company. So, the accounting department may be upset that its request for an additional accountants is denied, while more sales people are hired.
As the company grows larger, the functional areas can become difficult to manage due to their size. They can become almost like small companies on their own, with their own cultures, facilities, and management methods. An” us versus them” culture is common.
Functional areas may become distracted by their own goals and focus on them, rather than on overall company objectives (see Agency Theory). For instance, there may be a desire by the IT department to implement a new, state-of-the-art computer system, but the overall company objectives support investment in new manufacturing machines. Since IT does not see the big picture, this investment may lead to bad feelings.
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Divisional Structure
Divisions based on:
Geography
Products
Market
Here is a simple divisional structure. It is a type that groups together those employees who are responsible for a particular product type or market sector. The divisional structure of a firm tends to increase flexibility.
Divisions can be based on products, markets, or geography. For example:
Products: Frozen vegetable, frozen desserts, ice cream.
Markets: Consumer, Business-to-business, Government
Geography: Americas, Asia, Europe
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CEO
Executives
Division A
Division B
Division C
Manufacturing
Marketing
Logistics
Research and Development
Manufacturing
Marketing
Logistics
Research and Development
Manufacturing
Marketing
Logistics
Research and Development
Staff
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Divisional
A structure of autonomous sub-units, each with a specific customer. Each sub-unit possesses all functional elements
Product
Market, e.g., business, government, consumer
Geographic
Focus on specific customer, product, or market
Allows for specialization
Divisional managers become experts
Eliminates need for direct supervision of division heads
Can improve use of resources
Loses most advantages of functional design
Divisions work well because they allow a team to focus upon a single product or service, with a leadership structure that supports its major strategic objectives. Having its own president or vice president makes it more likely the division will receive the resources it needs from the company. Also, a division's focus allows it to build a common culture and esprit-de-corps that contributes both to higher morale and a better knowledge of the division's portfolio.
A divisional structure also has weaknesses. A company consisting of competing divisions may encourage office politics instead of sound strategic thinking. One division may act to undermine another. Divisions can bring specialization that can lead to incompatibilities. For example, Microsoft's business-software division developed Social Connector in Microsoft Office Outlook 2010 which was incompatible with SharePoint and Windows Live. The divisional structure may have contributed to a situation where products were incompatible across internal business units.
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Matrix Structure
The matrix organization is a blend of the projectized and the functional organization structures. The authority of a functional manager flows vertically downwards, and the authority of the project manager flows sideways.
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CEO
Products
Marketing
Logistics
Research and Development
Manufacturing
Product A
Product B
Product C
Product D
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Matrix
A structure that simultaneously groups people and resources by function and product
The structure is very flexible and can respond rapidly to need for change
Each employee has two bosses
Can complicate performance evaluations (critical in pay for performance systems)
Employees can play one boss against another
Since these authorities flow downward and sideways, this structure is called the matrix organization structure. In a matrix organization, employees may report to two bosses, the first boss will be the functional manager and the other can be a project manager.
In a matrix structure, the knowledge, skill, or talent of an employee is shared between the functional department and project management team.
Working in a matrix organization can be challenging because you have a confusing role and you may have to report to two bosses. To avoid confusion and work efficiently in a matrix organization, you must be clear on your role and responsibilities and the work priorities.
The matrix organization structure exists in large and multi-project organizations where they can relocate employees whenever and wherever their services are needed. The matrix structure has the flexibility of relocating the organization’s talent. The employees are considered to be shared resources among the projects and functional units.
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Product Team
Function
One
Function
Two
Function
Three
Function
Four
Function
Five
Function
Six
Product
Team
One
Product
Team
Two
Product
Team
Three
Production
Production
Production
A form of a divisional structure
Sometimes called a project team
A product team is a form of a matrix, except the employees are permanently assigned and report to the product team hierarchy. This eliminates dual reporting.
The disadvantage of this structure becomes evident when a project or product is finished. The firm must reassign the employees to another project or let them go. Keeping all employees becomes a constant challenge for management. New work must be phased properly to minimize unproductive time.
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Definitions
Authority. Formal power to hold people accountable for their actions and to make business decisions
Hierarchy of Authority. The relative authority of each manager along the organizations hierarchy
Span of Control. The number of subordinates who report directly to a manager
Line manager. Someone with direct authority over resources or people
Staff Manager. Someone with functional expertise who advise line managers
Here are some more definitions.
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Hierarchy
Tall: Three to Seven Levels
Flat: Two to Three Levels
No hard and fast rule exists. Look at two books on management and you will likely get two different answers.
In general, a tall firm is more than three levels. A flat form is three or fewer.
Flat forms usually have better communication, but we are limited by “span of control.” Each manager has a limit on the number of employees that can be effectively managed. Every manager is different, but that limit for most people is around seven. So any firm with more than 200 employees “must” have more than three levels.
As firms get taller, communication tends to be less effective. If a firm has internal policies that restrict peer-to-peer communication, messages must flow up the chain and then down the chain. Messages can become garbled, take longer to be transmitted, and are subject to filtering my management.
In very strict organizations, one branch of the tree is not allowed to communicate with another branch. This limit of communication can be unhealthy for a firm.
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Authority
Centralized. Power is concentrated in one or a few individuals at the top of the hierarchy
Decentralized. Power is delegated to lower level managerial and non-managerial employees
Power. Authority to make decisions about the use or organizational resources
Responsibility. A duty or obligation to satisfactorily perform or complete a task that one must fulfill, and which has a consequent penalty for failure.
Here are some more definitions.
It is important to note that responsibility must be commensurate with authority. If you think about it, responsibility is something that we generally take on voluntarily. One might argue that parenthood imposes responsibility, but the responsibility in your job is voluntary because you can always quit your job. We get into trouble when the responsibility we accept is not paired with the same level of authority.
This happens often in project teams. Management says the project manager is “responsible” for the cost, schedule, and performance of the project, but withholds the authority to do certain things, e.g., spend money to affect schedule or performance. When these mismatches occur, trouble is almost certain.
With decentralized authority--
--Teams may begin to pursue their own goals at the expense of the larger organization.
--Can result in a lack of communication among divisions.
--May lack benefits of coordination.
Look up AGENCY THEORY. The discussion in Wikipedia is adequate.
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Integrating Mechanisms
Simple
Complex
Liaisons
Task forces
Cross Functional Teams
Integrating elements
As firms get bigger, integrating mechanisms becomes necessary for effective performance.
Sub-elements of firms often exchange liaisons. These are common in government, e.g., the military will exchange liaison officer when forces from two nations are present in the same area of operations.
A business example might be the manufacturing and marketing departments exchanging one person each to give each department a better understanding of their home departments.
Task forces are small project-like teams with the charter to quickly solve some problem. The task force comprises experts from all affected elements. Once the problem is solved, the task force disbands.
Cross-functional teams are similar to task forces, except they address more enduring issues. For example, a firm might have a cross functional team that looks at employee hiring and retention. While this is usually an HR responsibility, the team might act as an advisor board to HR. The team would bring knowledge to the hiring process that would not usually exist, if HR conducted hiring alone.
Other integrating mechanisms exist for larger organizations, but we will not address them at this time.
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Organizational Culture
Culture. “A pattern of basic assumptions—invented, discovered, or developed by a given group as it learns to cope with its problems of external adaptation and internal integration—that has worked well enough to be considered valid and, therefore, to be taught to new members as the correct way to perceive, think, and feel in relation to these problems” *
Ethics. Moral values, beliefs, and rules that establish the appropriate way for an organization and its members to deal with others inside and outside of the organization
Culture
Org
Ethics
Org
Structure
Members
HR Policies
* Edgar Schein, “Organizational Culture and Leadership,” 4th ed. (New York, Jossey Bass, 2010), p. 10.
The source of culture is the people. How do you change the culture? The only certain way is to fire everyone and hire a new workforce.
Management must understand the culture of the firm. People do things for reasons. We all act in our enlightened self interest. A manager cannot expect an employee to do something that would cause harm to the employee.
Members of a firm tend to develop similar views over time which may hinder their ability to adapt and respond to changes in the environment.
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Employment Relationship
Can influence how well employees perform
Contributes to organizational loyalty
Influences acceptance of values and norms
HR Policies can influence:
Interpersonal policies
Hiring
Pay policy (lagging, matching, leading)
Dress codes
What policies do you face at work?
The basic code of the employer-employee relationship is the employee’s handbook. A wise firm will explain all of the policies and what is expected of the employees.
Two reasons exist for firms to have an employee handbook: 1) to ensure the employee knows the rules and 2) to defend itself in the event of a lawsuit.
What policies do you have at your work? Do you have a formal dress code? Are employees allowed to date each other. Can a manager date an employee (I hope not).
Pay policy: A firm may choose to adopt a leading (paying more than the market average), matching, or lagging (paying less than the market average) pay policy. If the firm wants to attract the best and the brightest, it will likely adopt a leading policy. If the work is non-complex and the labor force exceeds the demand for jobs, a firm might adopt a lagging policy. This would same the firm money in the short run.
In the long run, all firms tend to regress to a matching policy.
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The Design Process
Start with the mission and desired outcomes
Identify individual tasks (work breakdown structure)
Associate tasks with job roles (job design)
Organize job roles into logical groupings
Decide how you want to allocate authority
Decide what coordinating mechanisms you want to use
Choose
If you were to design a firm from start, these are the steps you would generally take.
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Job Design
The process by which managers decide how to divide task into specific jobs
An appropriate division of labor results in an effective and efficient workforce
A specific job role should be viewed through the lens of complexity, not quantity
Simplification. Reducing complexity of tasks to meet available workforce
Enlargement. Increasing the number or changing the complexity of tasks
Enrichment. Increasing the degree of responsibility
Responsibility: authority, power, influence, status
Note that pay rate is based on complexity of the work, not the quantity of the work.
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Paths to Job Enrichment
Granting workers permission to find new or better ways of doing a job
Encouraging the development of new skills
Delegating task decision authority
Allow self-monitoring and self-measuring
Champion continuous process improvement
Cross training
Firms may find that to retain employees, the firm must give the employees opportunities to grow. One approach is through job enrichment.
The topic of job satisfaction will be addressed in the lecture on motivation.
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Cautions
Simplification. Boredom
Enlargement. Overloading
Enrichment
Self inflated opinions
New titles without commensurate increases in complexity
Training does not meet a legitimate business need
If jobs are too simple, employees get bored and may leave.
If you pile too much work on one person, same thing. Again, pay is based on complexity, not volume. If you have more work, hire more people.
Some cautions about job enrichment.
--People tend to think they are more capable than they actually are. These self-inflated opinions may lead to job dissatisfaction. Management can do little to debunk these self-inflated opinions, but you must be aware of them.
--Tricks do not work. New titles without changes in responsibility to do not work to motivate workers.
--Training may be a good way to satisfy the workers’ desire for self improvement, but if the training does not meet a legitimate business purpose, it is difficult to argue the cost.
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