Managing Change for Phyllis Young

Course Project Topic

Apple versus Nokia Smartphone maker innovation and technology change

Apple Corporation and Nokia Corporation are among the market leaders in the smartphone production and commercialization. The two firms have undergone immense changes in their production processes, owing to the rapid technological advancements and changes in the industry. In order to fit in the business, they had to shift to production of touch-screen smartphones, as opposed to hardware keyboards. They experienced similar pressures for change as a result of the rapid innovation and technological advancements (Gouillart, 2014). They faced huge pressure to advance their products and rapidly innovate, in order to meet the ever changing market needs. Although Apple managed to step up from its financial hardships, it has faced stiff competition from Nokia. The two have managed to effectively adopt changes in the industry, owing to technological advancement and innovation. The market has also changed significantly, where demand for touch-screen smartphones has risen considerably (Dess, 2012). Apple has achieved a significant market share, through its rapid innovation and technological advancements. On the other hand, BlackBerry has lagged behind, failing to capture the emerging opportunities from innovation.

BlackBerry has maintained a hardware keyboard for its Smartphone products; while Apple has gone further to innovate touchscreens. The Nokia and Apple’s products have hit the market for the recent past, which has enabled the firms to become the market leaders. Initially, BlackBerry was one of the market leaders, until 2011, when it started losing its market share to other rival companies, including Apple, Nokia, and Samsung.  I find the topic very interesting, since it reflects on the relevance of innovation in achieving competitiveness. Technology is one of the most significant variables of change, which has made numerous firms to lose their relevance in their respective industries (Giachetti, 2013). Organizations are compelled to rapidly advance their technologies, in order to survive in the market.

References

Dess, G. G. (2012). Strategic management: Text and cases. New York: McGraw-Hill/Irwin.

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Giachetti, C. (2013). Competitive dynamics in the mobile phone industry. Basingstoke: Palgrave Macmillan.

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Ramaswamy, V., & Gouillart, F. J. (2014). The Power of Co-Creation: Build It with Them to Boost Growth, Productivity, and Profits. Riverside: Free Press.

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