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Assignment

Q1. Analyze a major American multinational firm’s overseas operations. What are the

operations the company manages, and what are the challenges the company has to deal

with for these operations? What strategies does the company use in managing and

developing these operations? Has the company prospered from this strategy? What needs

to be improved?

Q2. In the class participation phase, each student (may be done in pairs if the class size is

large) will be asked to scan the business press and come up with business or Internet

articles that discuss how firms:

a. Harness the power of globalization to outperform competition through innovation and

new product/service/operations development. Each student must lead one discussion at

the beginning of a class period. A score will be given to track the student’s ability to

analyze the growing impact of globalization on local firms and

b. Adapt their management philosophies and approaches to account for cultural diversity in

a multi-national corporation.

c. Utilize emerging technologies such as communication, transportation, manufacturing

and general information technologies to leverage opportunities in the global environment. A

score will be given on their ability to explain how firms can use technology as a source of

competitive advantage.

Students are required to submit one article from the business press and/or Internet weekly

with his/her name clearly stated on the article along with a one-half page description of the

article and what the student learned from reading the article again with his/her name

clearly stated on the summary so that I Know the student actually read the article.

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