International Business Management - 2604

Introduction

For Assignment 4, you compare the cultural differences between the U.S. and a country of your choice.

Assignment Instructions

1. Read the Country Focus: Foreign Direct Investment in China in Chapter 8 of the Global Business Today 12th ed. text.

2. Think of your favorite brand or a brand that you recently purchased.

3. Apply the concepts from your reading to address the following points in 2 double-spaced pages:

• What role would the Chinese government play in encouraging and regulating direct foreign investment of your chosen brand within the Chinese market?

• How could your brand most effectively manage the legal aspects associated with a foreign investment strategy in China?

Submit your paper as a single MS Word formatted document by the posted due date.

Requirements

• Length: at least 2 double-spaced, 12 pt. font pages, not including title and reference page(s).

• Do not paste quoted content into your paper. Paraphrase your sources.

• Use in-text citations to distinguish every idea that you take from your research.

• On your reference page, list the author, date, and title of each source used in your paper. Provide links or page numbers where it can be found.

Assignment 4