powerpoint
Bella edwards
MaltShop_SubgenreProjectExample2.pptxSodas, Fries, & Guys! Malt Shop Romances
The Fonz
Prof. Moonshower
Literature 2020
May 2, 2019
1
Malt Shop Era
1940s – 1960s
Post World War II
Economic Growth – Prosperity
Growing Middle Class
Focus on Family – Baby Boom!
Life in the Suburbs
Growth of Television
Introduction of Rock-n-Roll – Elvis
This Photo by Unknown Author is licensed under CC BY-NC
This Photo by Unknown Author is licensed under CC BY-SA
2
What is a Malt Shop Romance?
Stories of:
Teens / Young Adults
First Love
Best Friends
Crushes
Boy Trouble
Sibling Rivalry
High School Days
College Fun
Dances & Drive-in Movies
Hanging out at the malt shop
(Sodas, Fries, & Guys!)
Learning to love yourself
Discovering how you fit in
Chasing your dreams
3
Soda, Fries, & Guys (Malt Shop Romances)
“They projected an optimistic view of life, of how you fit in, how you got along with your peers, and related to boys.”
Richard Robinson (Chief Executive, Scholastic Books)
How to spot a Malt Shop Romance
Published by Scholastic, Berkley, Tab, or Bantam
Pocket-sized paperback
Girl in retro 50s clothing
Muted/pastel picture of girl/couple
It has some girl’s name like Dinny, Diane, Penny, Jennifer
It says Fifteen, Sixteen, Seventeen, Date, Prom, Love
It says Freshman, Sophomore, Junior, or Senior
Anne Emery Stories of the ambitious, brainy girl
Dinny Gordon Series
Spunky
Sensitive
Kind
Shy
Plain
Brainy - Wants to be an archaeologist!
Most Popular Authors
6
Betty Cavanna Stories of the ”not-quite-pretty girls”
The Diane Series
Smart
Ambitious
Adventurous
Dreamer
Likes aviation &
competitive skiing
Most Popular Authors
7
Lenora Mattingly Weber Stories of an Irish Catholic Family
The Malones Series
Large, Catholic Family
Warm & welcoming
Family Sticks Together
Beany Malone – younger sister and main character
Sibling rivalry
Infatuation/crushes
Most Popular Authors
8
Rosamund du Jardin Stories of frivolity and fun
Tobey & Midge Series
Pam & Penny Series
Marcy Series
Humorous
Frivolous
Boy-crazy girls
Dances & dates
Most Popular Authors
9
Janet Lambert Stories of military families
Penny Parrish Series
Jordan Family Series
Candy Kane Series
Military Life
Military Balls/Dances
Dating
Marriages
Strong Family Bonds
Most Popular Authors
10
Why are Malt Shop Romances still Popular?
Stable, supportive families
Wholesome / Innocent
Family time was a priority
Stories centered around gathering together
Innocent Relationships
People focused
Heroines are normal girls
Characters are independent
but caring
Troubles are still troubles that teens face today
Kelley Cantrell (KC) -
Where to find Malt Shop Romances
Books first published by Scholastic, Berkley or Tab, or Bantam
Publishing stopped at end of 1960s
Could only be found in rare bookstores or on eBay
In 1998, Publisher Joy Canfield trying to find Beany Malone books
Books were very high priced
Decided to get permission from author’s families to reprint
1999 Founded Image Cascade Publishing
Sells thousands of reprints to grandmothers & new moms
Families looking for positive teen role models
This Photo by Unknown Author is licensed under CC BY-SA
12
Works Cited
“About FTR.” Carly's Malt Shop, www.carlysmaltshop.com/p/welcome-to-malt-shop- home-of-fifties.html.
Kaufman, Joanne. “For the Love of Malt Shop Novels.” The New York Times, The New York Times, 5 Jan. 2018, www.nytimes.com/2018/01/05/books/review/malt-shop-teen- romances.html.
Marek, Kiersten. “Interview with Joy Canfield, Image Cascade Publishing.” Kmareka.com, 21 Mar. 2018, kmareka.com/2006/05/21/interview-with-joy-canfield-image-cascade- publishing/.
Moore, Guusje. “The Malt Shop Era.” Buying and Selling Children’s Books - The Malt Shop Era, www.bookthink.com/0060/60guu1.htm.
Stein, Sadie. “Teen Tour.” The Paris Review, 29 Jan. 2013, www.theparisreview.org/blog/2013/01/08/teen-tour/.
This Photo by Unknown Author is licensed under CC BY-SA
13
