Hospitality Marketing

Instructions

In accordance to the Malcolm Gladwell Ted Talk "Choice, happiness, and spaghetti sauce" that you've already viewed, please answer and discuss the following questions. Limit your responses to one page, single spaced, 12 pt font. 

Here is the link for a refresher: https://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce 

1. What was was the "wrong message" everyone drew from grey poupon and why it is important for hospitality? 

2. Who is Malcolm's hero and what was his hero’s major breakthrough? What does this “discovery” tell us about survey research?