Marketing plan report

King Fahd University of Petroleum & Minerals

Department of Management & Marketing

MKT510-01 – Marketing Management

Marketing Management Term 202 Marketing Plan Proposal MKT 510

1 | P a g e K F U P M M K T - 5 1 0 M a r k e t i n g M a n a g e m e n t M a r k e t i n g P l a n P r o p o s a l

Content

SUMMARY .......................................................................................................................................................... 2

MAKE UP POINT! | PROPOSAL ....................................................................................................................... 2

APPENDIX I: ALL 50 IDEAS ............................................................................................................................. 4

APPENDIX II: TOP 10 IDEAS RANKINGS ...................................................................................................... 9

Marketing Management Term 202 Marketing Plan Proposal MKT 510

2 | P a g e K F U P M M K T - 5 1 0 M a r k e t i n g M a n a g e m e n t M a r k e t i n g P l a n P r o p o s a l

Summary In preparation of this proposal, team 2 has described 50 creative business ideas listed in

Appendix I. These ideas were examined and filtered by collectively utilizing a screening

criterion that include: Customer Need, Ease of Implementation, Practicality, Importance of Idea,

Market Demand & Potential, and other business-related factors that are illustrated Appendix II.

Out of the top 10 ideas, the team has further evaluated the best 5 ideas with additional factors

that include Relative advantage, Compatibility, Complexity, Divisibility, and Communicability

as illustrated in the below table.

Table (1) 5 factors affect the rate at which innovations are adopted

Make up Point! | Proposal

With the blooming number of social media followers to what is called “Fashionistas”, this

application will offer a real connect point between customers and make up artists to easily check

the availability of the nearest salon, makeup artist, or fashionistas in order to book an

appointment. The platform will include profiles with descriptions, photos, and customer ratings

with map locations and time schedules for all make up artists and salons around in the region.

Ladies who are looking for these services will be within one click ready to Make Up!

It will also provide a solution to the social media fashionistas who provide a make up services to

create their profiles and offer their services.

I’m

what I

Makeup

Marketing Management Term 202 Marketing Plan Proposal MKT 510

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It’s a win-win business mobile app where customers and makeup artists will be connected. From

customers perspective this application will be very valuable due to the following:

1- Resolving the pain point of finding an available salon nearby

2- Facilitating the plans for doing make up and hairstyle especially during weddings and

special events

3- Ability to check the work in photos before booking an appointment

4- Ability to evaluate the work from customer ratings

5- Ability to be enrolled in training sessions with favorite fashionista from social media

6- Ability to get connected with highly talented free lancers’ artists or fashionista

On the other hand, the platform will be very attractive to business owners, free lancers, and

fashionistas to join and offer their services due to the following:

1- Unified platform that attracts customers segment who need this service

2- Ability to organize and schedule their daily work with customers

3- Ability to show their work and get connected with customers. (Freelancers artists)

4- Network Effects

5- Ability to provide recorded training packages

Marketing Management Term 202 Marketing Plan Proposal MKT 510

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Appendix I: All 50 Ideas No. Idea Description Type of Business Source 1 Pharmacy Booking An online service that allows viewing

pharmacy inventory levels and booking or

purchasing prescriptions online.

App + Website Khaled

2 Barbershop Booking An online service to book visits at the

barbershop to avoid wait times and see

customer reviews.

App + Website Khaled

3 Fire Safety

Equipment Services

Business which provides services to

purchase and maintain fire safety

equipment.

App + Website +

Service providor

Khaled

4 Short Car Rental A service to rent a car and pay hourly rate.

This is targeted to university dorms,

expatriate compounds, large hotels.

Sharing Economy Khaled

5 Luggage Design A service to sell customized luggage.

Customers can choose colors, materials and

sizes for their luggage.

Product Khaled

6 Automated Window

Blinds

A service to install automated window

blinds and curtains or convert existing ones

to automated which can be controlled by

smart phone.

Product/Service Khaled

7 Online Prescription

Eyewear

An online business to sell low-cost

prescription eyewear.

Product/Service Khaled

8 Used Luxury Goods

Store

A business for buying used luxury goods

from customers, packaging them and selling

to different customers.

Service Khaled

9 Video Game A mobile action role-playing game (ARPG)

similar to Diablo 3 and Path of Exile with a

focus on mobile controls

Game Khaled

10 Garden & Farm

Management

An online business to sell plants and garden

services and provide guidance to customers

for garden care

Service Khaled

11 Hakawaty Truck It's a truck similar to the food trucks size, which will be decorated and equipped to serve kids and young generation with traditional and meaningful stories. The truck is movable and can attend any kids party in the town. It can also go to public events like in Ithra or Kornich during holidays

Service Business A Sadun

12 Kids Books' Exchange Library

Kids are growing so fast and their books have usually designated age. This library will allow kids from all ages to come and exchange their books with another kids books appropriate for their ages.

Cooperative Social Business

A Sadun

13 Yamama Glasses An added technology feature to our glasses that will self heat when fog occur to prevent dimmed actions. It will also help to reflect directed lights from cars and monitors to protect our eyes

New technology product

A Sadun

14 National Whey Whey is considered a waste in the milk production, however it contains high amount of protein which will be utilized in

Product A Sadun

Marketing Management Term 202 Marketing Plan Proposal MKT 510

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our product to produce whey protein and other food supplement in the Saudi Market

15 Bath Sensors Sensors to be added in the bath shower and water heater to monitor the hot water level available in the heater, and the temperature of the water flowing from during the bath

New technology product

A Sadun

16 Clear Mirror Added self heat feature in the bathroom mirror to help clear the mirror after any steamy bath

New technology product

A Sadun

17 First Qatfah With the wide variety of agriculture and farming products, this application will be a platform to showcase the first (قطفة) fruits and vegetables in its season. Consumer will choose these products during its first time for Qatfah.

Mobile App A Sadun

18 Muqallat With the wide variety of traditional foods that are special in each region in the kingdom, this mobile app will provide traditional foods in the city/town that you are in which will be cooked by the locals

Mobile App A Sadun

19 Makeup point This mobile app will include makeup artists and ladies salons contacts and profile with the ability to check the availability of their schedules and book an appointment at any time

Mobile App A Sadun

20 Extendible Electrical Socket

Similar to the regular electrical socket we have in our home's walls. This one will be extendible to the location that you are sitting to allow you sit at your convenient at any place in the room

Product A Sadun

21 Medical records One unified system that hold all your medical history and records which all hospital should use. This system should be easily accessed by the citizen via app

Service /Medical A Qahtani

22 Furniture assembly guide

Big furniture stores should have for each product a QR code that link you to a video of explaining how to assemble this product.

Service A Qahtani

23 Smart parking lot Smart parking lot that has system that can tell you where are the free parking places at the entrance

Service A Qahtani

24 Home maintenance app

a service app that can allow you to order any maintenance job at your home such as plumbing, electrical and repair works

app A Qahtani

25 Private car rental This service will allow people to rent their own cars when they don’t use them

Asset utilization A Qahtani

26 Personal trainer app This app will allow people to register with any personal trainers certified by the app. This trainer will work with you on both training and diet and everything should be

app A Qahtani

Marketing Management Term 202 Marketing Plan Proposal MKT 510

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carried out through the app from logging in your meals and training exercises…etc.

27 Interior designer Business idea of either a shop or a social media account that offer to costumers to hire a local interior designer.

Business A Qahtani

28 Support groups The purpose of these groups is to gather people on regular basis in which members with the same issues can come together to share their coping strategies with this issue. Groups can be addiction group, anger management, cancer group…etc.

Social A Qahtani

29 Personal shopper This is a service provided through an app or a website in which personal shoppers find clothing items for clients who are struggling to find their personal style

Business A Qahtani

30 Outsourcing business Many private and governmental agencies nowadays are moving toward hiring a party to perform services that are traditionally performed in house. This business idea is to link these services to those agencies to help them outsourcing services

Business A Qahtani

31 Car Services Developing an online platform in which user can book appointment for car washes would help greatly in resolving the waiting time.

Technology- App base, service provider

Faisal

32 Free lancers by profession app

introducing a platform for free lancers who have specialties in several professions where consumers can ask for their services through safe and systemic approach

Technology- App base, service provider

Faisal

33 Date Packaging Improvment

supplying air at one of the corners of the date package will help in easing the opening of the package and make it smooth process.

Innovation- Food Industry

Faisal

34 Safe travel device for remote location

installing SOS button on the vehicle, so in case of emergency I can push this button which will send my location coordinates to the rescue team.

Innovation- Target people in remote location

Faisal

35 Car design improvment

control button for the AC temperature on wheel will make driving safer

Innovation- Target Car companies

Faisal

36 Improving socks based on season

Produce a sock that has a fan that can heat/cool the feet during both winter and summer.

Innovation- Target all people

Faisal

37 Design enhancment of Ketchup bottoles

Presser for Ketchup glass bottoles to ease the ketchup movment

Innovation- Target Food Sector

Faisal

38 Protection from sharp edges

Produce a cotton/sponge peaces as protection on edges to avoid hitting the pinky toes

Innovation- Furniture

Faisal

39 Coffee making time reduction

Manufacutre water pouring device that can pour water on multiple coffee cups of

Innovation- Food & Drink

Faisal

Marketing Management Term 202 Marketing Plan Proposal MKT 510

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specility coffee to avoid the long wating time

40 Providing wifi services for remote places

Wifi networks on remote location with hourley charged fare

Technology- Remote location workers

Faisal

41 Unified Reward Points App

An app idea to collect all of your earned reward points into one unified system. For example, points are earned from STC "Qetaf" and payments by credit cards. These points are scattered and could not be traced by customers. Then, it might got expired or unused. So, this app is to collect all of your points in one system and make the proper use of them.

Phone App - Targets Individuals

Moath

42 Virtual Fitting Room A service than can be embedded in online apparel websites to enable shoppers to fit the clothing in a virtual way. This will enhance customer experience and reduce return rates.

eService - Targets Online Apparel Stores

Moath

43 Hiking Trails in KSA An app to record all hiking trailers in maps all around our country. It will provide distances, tips, difficulty levels, etc. This app will provide the best experience for tourists and locals. It will adapting to the tourism growth in Saudi.

Phone App - Targets Hikers

Moath

44 Food Expiry Scanner A product that will be installed on the refrigerator door from the outside in order to scan any purchased grocery. By doing so, it will record the expiry dates and alarm people if any food product is expiring soon in order to use it.

Product - Targets Bachelors & Families

Moath

45 Self-Organizing Laundry Basket

A product to organize clothing by separating whites from colored clothing. It will also segregate socks and other clothing items. Its objective is to provide automated separation instead of manual segregation for fast laundry.

Product - Targets Bachelors & Families

Moath

46 Pre-Owned Luxury Brands Saudi Market

A website or phone app to provide a unified platform for people owning high- end brands items such as bags, jewelry, and watches. This platform will provide owners the option to lease or sell their products. Such products are usually sold in other platforms like Instagram. However, there are several accounts which are not reliable and professional.

Phone App or Website - Targets People Owning Luxury Brands Items

Moath

47 Just Stick It A modification in the dashboard of cars and phones in order to enable driver to stick their phones directly without the need of purchasing magnet accessories. This will let driver use navigation and respond to phone calls in the best wat. Advantages for this is

For Phones - Targets Drivers Using Navigation in Phones

Moath

Marketing Management Term 202 Marketing Plan Proposal MKT 510

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to have a neat dashboard and phone and to not obstruct air conditioning slots.

48 Get It Ironed A product to let people hang their wrinkled clothes in it in order to provide self-ironing service. This is suitable for busy people or anyone who is hating ironing.

Product - Targets Bachelors & Families

Moath

49 Self-Inflating Tires A product to be installed in the 4x4 cars in order to self-inflate cars' tires. It will target people who like camping a lot since usually while camping people deflate their tires and inflate them again when back on the road. The inflation compressors are not user friendly and takes long time.

Product - Targets Outdoor Camping People

Moath

50 Get It Chopped A product to enable people to have their fruits and vegetables chopped or cut. This will be an automated device. It save time and effort in doing that.

Product - Targets Bachelors & Families

Moath

Appendix II: Top 10 Ideas Rankings

Marketing Management Term 202 Marketing Plan Proposal MKT 510

1 | P a g e K F U P M M K T - 5 1 0 M a r k e t i n g M a n a g e m e n t M a r k e t i n g P l a n P r o p o s a l

No. Idea Description Type of Business

Customer

Need (0-

20)

Uniqueness

& Creativity

of Idea (0-20)

Ease of Implementation (0-

10)

Practicality

(0-10)

Lack of

Competition

(0-20)

Importance

of Idea (0-

10)

Market

Demand &

Potential

(0-20)

Excitement

about the

Idea (0-10)

Total

(Max

120)

1 Makeup point

This mobile app will include makeup artists and ladies salons contacts and profile with the ability to check the availability of their schedules and book an appointment at any time

Mobile App 19 15 6 8 15 8 17 8 97

2 Interior designer

Business idea of either a shop or a social media account that offer to costumers to hire a local interior designer.

Business 15 15 7 8 16 7 14 7 89

3

Garden &

Farm

Management

An online business to sell

plants and garden services and

provide guidance to customers

for garden care

Service 14 15 7 9 13 7 13 7 86

4 Virtual Fitting Room

A service than can be embedded in online apparel websites to enable shoppers to fit the clothing in a virtual way. This will enhance customer experience and reduce return rates.

eService - Targets Online Apparel Stores

13 14 3 6 15 6 12 7 75

5

Fire Safety

Equipment

Services

Business which provides

services to purchase and

maintain fire safety

equipment.

App + Website + Service

providor 14 10 6 8 11 10 10 5 75

6 First Qatfah

With the wide variety of agriculture and farming products, this application will be a platform to showcase the first (قطفة) fruits and vegetables in its season. Consumer will choose these products during its first time for Qatfah.

Mobile App 10 14 5 6 13 6 11 7 71

7 National Whey

Whey is considered a waste in the milk production, however it contains high amount of protein which will be utilized in our product to produce whey protein and other food supplement in the Saudi Market

Product 10 12 4 6 10 6 13 7 67

8 Pharmacy

Booking

An online service that allows

viewing pharmacy inventory

levels and booking or

purchasing prescriptions

online.

App + Website 12 7 5 7 12 10 8 5 64

9 Hakawaty Truck

It's a truck similar to the food trucks size, which will be decorated and equipped to serve kids and young generaition with traditional and meaninigful stories. The truck is movable and can attend any kids party in the town. It can also go to public

Service Business 5 15 5 4 15 3 6 5 58

Marketing Management Term 202 Marketing Plan Proposal MKT 510

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events like in Ithra or Kornich during holidays

10 Private car rental

This service will allow people to rent their own cars when they don’t use them

Asset utilization 8 11 4 5 12 4 9 4 57