Capstone Project

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MajorCaseGradingRubric790_150pts.xlsx

Sheet1

INDIVIDUAL CASE ASSESSMENT REPORT MGMT 790 Fall 2022 TOTAL
GRADING RUBRIC 150
Fails to Meet Meets Exceeds
Missing Expectations Expectations Expectations
wt LOW HIGH LOW HIGH LOW HIGH SCORE
TOPIC
ANALYSIS OF THE FIRM 0.25 0 23 27 29 33 34 38
Appropriate use of tools and methods to adequately and correctly: (1) describe the firm's strategy; (2) describe the firm's most valuable resources, capabilities, and source(s) of competitive advantage; and (3) assess and describe the firm's performance.
ANALYSIS OF THE ENVIRONMENT 0.25 0 23 27 29 34 35 39
Appropriate and correct use of process steps, concepts, and analytical frameworks to: frame and describe the firm's industry, identify and describe broad environmental drivers of change, identify and describe competitive forces affecting industry performance, prioritize key success factors now and in the coming 3-5 years.
DIAGNOSIS 0.25 0 22 25 27 32 32 36
Both linkages of strategic alignment are assessed for the current and future state and key misalignment issues are identified. Causes and effects are connected to specify the performance implications of the key issues such that an argument is made to identify the one most important misalignment to address.
RECOMMENDATION/IMPLEMENTATION 0.15 0 13 15 17 19 20 22
Clear specification of one recommended strategic change to address the one priority misalignment issue is given. Multiple implemention principles and managerial levers are highlighted as relevant for successfully executing the recommended change and a summary forecast of expected improvement in performance is shown.
QUALITY, COHESION, COHERENCE 0.1 0 9 11 11 13 14 15
Quality - grammar, formating, word choice, and overall readability; Cohesion - all sections tie together and arguments build on prior information while avoiding side tracks, unnecessary information, and unsupported new directions; Coherence - wording is clear and usage of terms and concepts evidences accurate understanding and ability to communicate as a strategic manager.
1 0 90 105 112.5 132 135 150
TOTAL 60% 70% 75% 88% 90% 100% 0
0.6 0.7 0.75 0.88 0.9 1
90 105 112.5 132 135 150

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