Magazine Draft

You will create a 3-page magazine design, the cover, and a center spread (two facing pages). No ad page is allowed for the center spread. Use 8.5” x 11” portrait pages. You will find it helpful if you leave "facing pages" checked in InDesign. This will give you one page for the cover and then two pages next to each other for the spread.

For the mechanical/execution part of the design, I will be looking at format, formula, frame, the function of your magazine which means your cover and the grid used for your spread are cohesive.

All headlines, subheads, and captions should be real English text with meaning. The body copy may be a placeholder copy from InDesign. You need to design these pages based on all the design principles we covered throughout the semester.

Please export the raw InDesign file into a PDF, and submit both. You will not receive the maximum amount of points if you don't submit both.

In a Word document, identify and discuss (just as you did in the previous assignments):

● Message and audience ● Tone and style ● Color choice and the type choice ● Contrast, balance, repetition, alignment, and flow

I assume that you understand that there needs to be colors and images (even if the images are temporary)… Submitting a blank document with just headlines is not acceptable or sufficient to receive credit. Please carefully review the rubric before turning in your assignment.

Please review the grading rubric before submitting the assignment draft.

Rubric Magazine Draft Rubric

Criteria Ratings Pts

This criterion is linked to a Learning Outcome

Frame and formula:

The standard for outer page margins and gutters are correctly executed? Are the margins established consistentl y from page to page? Are the headers and sub-header s logically developed and related to the magazine formula? Are the pictures, graphics or illustration s appropriate to the magazine content?

10 pts

Excellent

The frame and formula are well thought out, consistent and coherent. Student demonstrate s he/she has a firm understandi ng of mechanics. The student discusses the choices appropriatel y in the rationale.

7 pts

Good

The frame and/or formula are ok, not always consistent and coherent. Mechanics are ok, but needs improvem ent. The choices discussed are good in the rationale.

5 pts

Acceptab le

The frame and/or formula are not always consistent and coherent. There are serious mechanic al errors. The choices are inadequat ely discussed in the rationale.

0 pts

Unac cepta ble

10 pts

This criterion is linked to a Learning Outcome

Format and function:

The design choices that define a magazine’s overall look and feel. Are logo, cover captions, size of magazine, department headers inside the spread present? Is the cover coherently designed in terms of contrast, alignment, balance, flow, and repetition? Is the cover related to the spread content? Are the message and audience clearly defined?

7 pts

Excel lent

The stude nt make s clear and appro priate layout choic es regar ding the forma t and functi on. All the eleme nts are consi stent and coher ent includ ing colors , type, and layout . Mess age and audie nce are clearl y define d. All these decisi ons discu ssed

5 pts

Good

The format and/or function are ok, not always consistent and coherent. Some designs are not always clear/cons istent/coh erent. The message and audience are not always clearly defined. The choices discussed are good in the rationale.

3 pts

Acc epta ble

For mat and funct ion are acce ptabl e. The desi gn elem ents requi red for this secti on are not well exec uted or alwa ys pres ent. The ratio nale is uncl ear or ratio nale inco mple te. Choi ces in the ratio nale inad

0 pts

Un ac ce pta ble

7 pts

using profe ssion ally appro priate terms in the ration ale.

equa tely disc usse d.

This criterion is linked to a Learning Outcome

Rationale (written portion of the assignment ). InDesign and PDF submitted.

3 pts

Exce llent

Writt en portio n of the assig nmen t is clearl y writte n, and consi stent with desig n subm itted.

2 pts

Good

Writte n portio n of the assig nmen t is not clearl y writte n, and is incon sisten t with desig n submi tted.

1 p t s

A c c e p t a b l e

I n s u f f i c i e n t

0 p t s

U n a c c e p t a b l e

3 pts

Total Points: 20