essay expert

. External General Analysis - PESTDG model – Identify the Political, Economic, Sociological which influence demand, costs, consumer behavior, operations of the firms. Make sure that you identify both opportunities and threats.

Bibliography should be extensive. Use consistent format. Choose either MLA or APA, but be sure to include the following information: author’s name (date). Title of article. publication (e.g., a magazine, journal, or series publication), volume, issue, pages (if known), Source: http//www reference; database; accessed: date). Make sure to include database from which the article was drawn.) Below are examples of bibliographic entries.

Rubric

Analysis (80%)

Category

(Weight)

1 2 3 4

Score

Introduction and

History (10%)

Did not provide an overview of

the Industry and Historical

Perspective and current

situation.

Provided limited provide an

overview of the Industry and

Historical Perspective and

current situation.

Some details and appropriate

facts gave a good generral

overview of the Industry and

Historical Perspective and

current situation.

Included good details and

appropriate facts for an

overview of the Industry,

Historical Perspective and

current situation.

External Analysis

– General (40%)

PESTGD

Analysis did not identify and

evaluate major trends in the

general external environment

utilizing peSTGD or other

appropriate concept.

Analysis identified and

evaluated some of the major

trends in the general external

environment utilizing PESTGD

or other appropriate concept.

Analysis identified and

evaluated most of the major

trends in the general external

environment utilizing the

PESTGD or other appropriate

concept.

Analysis thoroughly identified

major trends in the general

external environment utilizing

PESTEL or other appropriate

concept. Was consistent in

identifying Opportunities and

threats.

Quality of Data

& Analysis (30%)

Data breadth –

bibliography

Used data to identify

and support

Opportunities &

Threats

Understood

implications of the

data.

Report provided little specific

industry data. Few observations.

Narrow scope. Narrow scope.

The analysis did not provide a

analysis.

Some data, but very superficial.

Few observations and little if

any interpretation. Identified

few opportunities and threats. .

Limited understanding of the

models. Some logic errors and

resulting argument was weak.

Group just reported data rather

than discussing implications.

Some non-obvious observations,

sometimes interpreted well.

Good Data and observations,

but needs more analysis.

Identified some opportunities

and threats. The analysis

provided adequate rationale for

the these opportunities and

threats by using facts and

numbers.

Excellent data and well

researched, Many issues

observed in depth. Reasonable

interpretations of observations.

Identified a number of

opportunities and threats. The

analysis used well-reasoned

supporting arguments. Data

was well integrated. Not just

reporting of data.

Sub-total for Analysis

Writing Level of Professionalism (20%)

Category

(Weight)

1 2 3 4

Score

Category

(Weight)

1 2 3 4

Score

Grammar/spel-

ling & Use of

exhibits (10%)

Uses headings

Citations,

Organization and

framing

Flow of the paper

Many grammar and spelling

errors that interfered with

understanding the write-up. No

exhibits included. Disorganized

and not clearly labeled sections

Many grammar and spelling

errors, but the write-up was

generally understandable. Few

exhibits included, but only

general reference made to the

exhibits. Some organization

(headings, labels, table of

contents, framing paragraphs) .

Some grammar and spelling

errors, but the write-up was very

understandable. Appropriate

exhibits included each of which

was referred at an appropriate

point in the write-up. Good

organization (headings, labels,

table of contents, framing and

summary paragraphs )

Very few grammar and spelling

errors and very understandable.

Included exhibits that were very

well designed and each was

skillfully used in reinforcing the

arguments in the write-up. Good

organization (headings, labels,

table of contents, framing and

summary paragraphs ) in the

write-up.

Logic (10%)

Understands the how

the elements

integrate. Arguments

fit with data.

Many logic errors that made

following the logic of the write-

up difficult.

Many errors, The logic was

incomplete and had some major

holes.

Some logic errors, but there was

little difficulty understanding

the argument.

Virtually no logic errors and

resulting argument was very

strong.

Sub-total for Writing

Total