Marketing paper

Organizational Context

MAC Cosmetics, also known as Make Up Art Company, was founded in 1984 by Canadian makeup artist Frank Toskan and fashion photographer Frank Angelo. Deemed as one of the most influential and forward-thinking cosmetic companies in the world, the creative brainchild has always prided themselves in inclusivity. Regardless of race, gender, or sexual orientation, since their inception, the cosmetic conglomerate has remained at the forefront of cutting edge make up trends and more importantly pertinent world issues such as the global AIDS pandemic. A true pioneer in the cosmetics industry, MAC has continually produced world renowned artists and formulated stunning, vibrant cosmetic hues deemed impossible by industry competitors for the last 36 years. M.A.C is located in Asia Pacific, Middle East/Africa, Europe, and North/South America and has 12,000 employees worldwide.

Environment of the Organization

The company respects the human rights of the employees, suppliers and the communities in which they operate. They expect their suppliers to comply with local and national regulations as well as the supplier code of conduct. They never tested on animals and do not own animal testing facilities. Maybelline, Clinique, Revlon, and Loreal are some of the competitors.