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ASSESSMENT 1 :

Presentation Portfolio: slides plus supporting essay document (1500 words) 40% of overall mark

Using a relevant range of sources and theoretical approaches produce a presentation portfolio on an aspect of advertising OR quality television drama covered on the module. Your presentation should include your own analysis of an advertisement OR a scene or character from a quality television drama.

WHAT DO WE EXPECT OF THE PRESENTATION PORTFOLIO?

You should prepare between 6 and 10 PowerPoint slides on a topic chosen from the relevant block of lectures and seminars. The slides should include the main points of your presentation and any images you feel are relevant to the topic. Your accompanying short essay style document should detail the theoretical perspective and analysis you have employed (and why you’ve employed them) and with reference to the specific slides. For example, if for instance, you include an image from an ad in your slides then your supporting essay document should make explicit reference to what is on that slide eg a still from a particular scene in a movie or a close-up of an image or an advert etc. Presentation portfolios that fail to incorporate theory and/or critical discussion will not pass. You should read through the assessment criteria in this document and familiarise yourself with the requirements of assessment at Level 3. The usual criteria for the presentation of written work and requirements regarding plagiarism and collusion apply to this assessment.  

Your documents (typed and presented according to academic conventions, especially with regard to bibliographic referencing) should be submitted to Canvas.