non profit tv commercial write
Assignment:
Title: "Goes here"
Length: :30
Date:
YourName:
A few things to note:
· Don't forget the particulars in the header (Assignment, Title, Name, etc.)
· Single-sided
· Single-spaced on left and ALL CAPS
· Coordinate/adjust left and right copy so that what you see (VIDEO column) and what you hear (AUDIO column) are on the same plane
· SFX/MUSIC: [ALL CAPS AND IN BRACKETS]
· Talent Instructions: [ALL CAPS AND IN BRACKETS]
· Spoken Copy: Sentence case
· Speaker/Character names: ALL CAPS
· One spot per page. If part of a campaign, indicate [#x of 3] somewhere.
Feel free to delete this first page (or delete this text box and use this page as an overview/cover page) and use the next page(s) as pre-formatted guide.
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VIDEO |
AUDIO |
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TWO STUDENTS SITTING IN A COMMON AREA - A MALE AND A FEMALE - STARING AT THEIR LAPTOPS LATE AT NIGHT.
FEMALE STUDENT POINTS TO HER NOTES.
MALE STUDENT TAKES A SIP OF COFFEE. HE LIKES IT.
TIME LAPSED PHOTOGRAPHY SHOWS THE WORLD MOVING QUICKLY AS THE STUDENTS STARE AT THEIR SCREENS.
BACK IN REAL TIME, FEMALE THROWS PAPERS INTO THE AIR IN FRUSTRATION.
MALE STUDENT TAKES ANOTHER SIP OF COFFEE.
MALE OFFERS A SIP TO FEMALE. SHE SIPS AND SMILES A LITTLE.
CUT TO LONG SHOT OF THE TWO STUDENTS SMILING AT EACH OTHER
SUPER: “Drink More Coffee” LOGO: [TARGET] |
SFX: AMBIENT SOUNDS OF AN ACTIVE PUBLIC SPACE.
MALE: I am so far behind, and now I have to write a video script.
FEMALE: I'm in the same class genius. Is it supposed to be :30 seconds?
MALE: Mmm...:30, I think.
FEMALE: What should we write about?
MALE: I have no idea...
MUSIC: [SLOW, RHYTHMIC GROOVE DURING TIME LAPSED SEQUENCE.]
FEMALE: I can't think of anything to write!
MALE: Mmm.
MUSIC: [AS THEY SHARE COFFEE, A SLIGHTLY MORE UPBEAT GROOVE.]
ANNCR VO: Homework may get you down, but Coffee can always perk you right back up. Now on sale at Target. |
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