Product History and consumer analysis for Louis Vuitton

MAC 209

Annotated Bibliography

1. Pasols, P. (2012). Louis Vuitton: the birth of modern luxury. New York: Abrams.

This is a book that overviews the changes that Louis Vuitton has made in the past 150 years. This book is the first in depth book, which describe the idea of the design and how the company has become the one of the most successful luxury brand in the world.

Vaugier Antoine, M1 Luxury Management Follow. (2017, February 22). Luxury strategies: Vuitton Analysis. Retrieved February 15, 2018, from https://www.slideshare.net/VaugierAntoine/luxury-strategies-vuitton-analysis

This is a website and slides on the website that concluded the idea of how Louis Vuitton has expanded the marketing strategies in different fields, such as selecting the store, having the personal designs. It provides useful consumer demographics from Louis Vuitton.

Z. (n.d.). Louis Vuitton Marketing Mix (4Ps) Strategy. Retrieved February 15, 2018, from https://www.mbaskool.com/marketing-mix/products/16755-louis-vuitton.html

This source has introduced and analyzed Louis Vuitton marketing strategies from four perspectives. Product, place, price, and promotion. It is useful to learn the marketing strategy from Louis Vuitton.

Vuitton, L. (n.d.). LOUIS VUITTON Official USA Website - Explore the World of Louis Vuitton, read our latest News, discover our Womens and Mens Collections and locate our Stores. Retrieved February 15, 2018, from https://us.louisvuitton.com/eng-us/homepage?campaign=sem_GG-US-ENG-EC-BRAN-BROT&gclid=EAIaIQobChMIoLShrfKo2QIVHrjACh2X6AdBEAAYASAAEgL_RvD_BwE

This is the official website for Louis Vuitton. I will be analyzing this website from different perspectives because I think it is really important for any kinds of successful brands to have an outstanding online website. It usually gives people the first impression of the products and the brand. I will be analyzing what kinds of approach they use for the promotion of the products, and what attracts the customers from the website.

5. Vuitton, L. (2017). Louis vuitton - a passion for creation: new art, fashion, and architecture. Rizzoli International Publicat.

This is a book that I have found useful, since Louis Vuitton is a luxury brand, and it provides many visual pleasures to people. In this book, people will see over a hundred pages of pictures. I will be analyzing the pictures from the past to now because it not only shows the change of the Louis Vuitton designs but also showing the Louis Vuitton is always stepping ahead of the world's fashion.