Data analysis

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MAAMexample-2.xlsx
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Brand Evaluation Importance x Brand Evaluation How familiar are you with the Google Nexus 6? 2 Avg Brand Evaluation Avg Brand Eval x Importance
Attribute Importance Nexus 6 iPhone 6 Nexus 6 iPhone 6 How familiar are you with the Apple iPhone 6? 6 Attribute Avg Importance Nexus 6 iPhone 6 Nexus 6 iPhone 6
Battery Life 8 5 4 40 32 How likely are you to suggest the Google Nexus 6 to a friend? 4 Battery Life 7.8 7 6.8 54.6 53.4
Cost 9 3 3 27 27 How likely are you to purchase the Google Nexus 6 as your next phone? 3 Cost 7.2 5.2 3.1 37.4 22.1
Size 6 9 9 54 54 What comes to mind when you think of the Google Nexus 6? Size 6 5.4 7.2 30.6 43
Memory 7 8 8 56 56 Unfamiliar Memory 7.6 7.6 7.4 58.2 57
Camera Quality 3 6 6 18 18 Camera Quality 5.6 7.6 6.8 44.2 38
195 187 225 213.5
Brand Evaluation Importance x Brand Evaluation How familiar are you with the Google Nexus 6? 2 How familiar are you with the Google Nexus 6?
Attribute Importance Nexus 6 iPhone 6 Nexus 6 iPhone 6 How familiar are you with the Apple iPhone 6? 5 Average = 3.6
Battery Life 8 9 7 72 56 How likely are you to suggest the Google Nexus 6 to a friend? 3
Cost 5 5 5 25 25 How likely are you to purchase the Google Nexus 6 as your next phone? 3 How familiar are you with the Apple iPhone 6?
Size 4 6 7 24 28 What comes to mind when you think of the Google Nexus 6? Average = 5.8
Memory 8 7 7 56 56 Good performance, unfamiliar, customizable
Camera Quality 6 8 7 48 42 How likely are you to suggest the Google Nexus 6 to a friend?
225 207 Average = 3.8
Brand Evaluation Importance x Brand Evaluation How familiar are you with the Google Nexus 6? 4 How likely are you to purchase the Google Nexus 6 as your next phone?
Attribute Importance Nexus 6 iPhone 6 Nexus 6 iPhone 6 How familiar are you with the Apple iPhone 6? 7 Average = 3.2
Battery Life 7 7 7 49 49 How likely are you to suggest the Google Nexus 6 to a friend? 2
Cost 5 5 1.5 25 7.5 How likely are you to purchase the Google Nexus 6 as your next phone? 1 What comes to mind when you think of the Google Nexus 6?
Size 8 1 7 8 56 What comes to mind when you think of the Google Nexus 6? Reliable 2
Memory 9 9 9 81 81 Unfamiliar Unfamiliar 4
Camera Quality 9 9 6 81 54 Average 1
244 247.5 Customizable 3
Good Perfomance 3
Brand Evaluation Importance x Brand Evaluation How familiar are you with the Google Nexus 6? 6 Poor Performance 0
Attribute Importance Nexus 6 iPhone 6 Nexus 6 iPhone 6 How familiar are you with the Apple iPhone 6? 6 Convenient 0
Battery Life 7 7 7 49 49 How likely are you to suggest the Google Nexus 6 to a friend? 6 Frustrating 0
Cost 8 7 3 56 24 How likely are you to purchase the Google Nexus 6 as your next phone? 4
Size 5 5 7 25 35 What comes to mind when you think of the Google Nexus 6?
Memory 6 7 6 42 36 Customizable, good performance, reliable
Camera Quality 4 8 7 32 28
204 172
Brand Evaluation Importance x Brand Evaluation How familiar are you with the Google Nexus 6? 4
Attribute Importance Nexus 6 iPhone 6 Nexus 6 iPhone 6 How familiar are you with the Apple iPhone 6? 5
Battery Life 9 7 9 63 81 How likely are you to suggest the Google Nexus 6 to a friend? 4
Cost 9 6 3 54 27 How likely are you to purchase the Google Nexus 6 as your next phone? 5
Size 7 6 6 42 42 What comes to mind when you think of the Google Nexus 6?
Memory 8 7 7 56 56 Reliable, unfamiliar, average, customizable, good performance
Camera Quality 6 7 8 42 48
257 254

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