M7A1Rubric4.docx
During this Module you should have made significant progress with your market research plan. At this point, you should have read and analyzed your case study, developed your research objectives; chosen a data collection and administrative methods; and created your survey(s).
Your next step would be to complete and submit the following:
· Sample plan and size
Marketing Research Plan BUS460.pdf
Compose your work in a .doc or .docx file type using a word processor (such as Microsoft Word, etc.) and save it frequently to your computer. For those assignments that are not written essays and require uploading images or PowerPoint slides, please follow uploading guidelines provided by your instructor.
Check your work and correct any spelling or grammatical errors. When you are ready to submit your work, click “Submit Assignment” in the upper right corner. Click on “Browse,” browse your computer, and select your file. Click “Open” and verify the correct file name has appeared next to the Browse button. Enter your comments, if any, in the Comments area. Click on “Submit Assignment.”
Evaluation
This assignment will be graded using the rubric displayed below. Please review this rubric prior to beginning your work. You can also access the rubric on the Course Rubrics page within the Start Here module. This assignment is worth 5% of your final course grade.
SBT Research Paper Rubric
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SBT Research Paper Rubric
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Criteria
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Ratings
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Pts
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This criterion is linked to a Learning OutcomeTopic & Introduction
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15 pts
Exemplary The selected topic is relevant and the introduction presents a concise lead-in to the paper.
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12 pts
Accomplished Relevant topic is selected but the introduction provides too much information about the topic; simply like a summary of the whole paper.
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10 pts
DevelopingThe topic has somewhat relevancy in the specified area but the introduction provides little information on the topic.
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5 pts
Beginning The topic has little relevancy in the specified area and the introduction does not give any information about what to expect in the report.
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0 pts
Unacceptable The topic is irrelevant to the specified area and no introduction is given.
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15 pts
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This criterion is linked to a Learning OutcomeContent
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25 pts
Exemplary Balanced presentation of relevant and legitimate information that clearly supports a central purpose or argument and displays evidence of a thoughtful, in-depth analysis of a significant topic.
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22 pts
Accomplished Information provides reasonable support for a central purpose all the time or argument and displays evidence of a basic analysis of a significant topic.
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18 pts
Developing Information provides reasonable support for a central purpose or argument most of the time but is not able to display evidence of a basic analysis of the significance of the topic.
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12 pts
Beginning Information supports a central purpose or argument at times. Analysis is vague or too general.
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0 pts
Unacceptable Central purpose or argument is not clearly identified. No analysis is provided.
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25 pts
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This criterion is linked to a Learning OutcomeUse of References
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15 pts
Exemplary Reference information from a variety of quality electronic and print sources. Sources are relevant, balanced and include critical readings relating to the thesis or problem.
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12 pts
Accomplished Reference information from a variety of relevant sources--print and electronic and a few reputable background sources are used.
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9 pts
Developing Reference information from a limited range of sources and displays minimal effort in selecting quality resources.
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5 pts
Beginning Referenced information has little relevance, quality, depth and balance.
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0 pts
Unacceptable Referenced information is lack of relevance, quality, depth and balance.
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15 pts
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This criterion is linked to a Learning OutcomeOrganization
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15 pts
Exemplary The ideas are arranged logically to support the purpose or argument. They flow smoothly from one to another and are clearly linked to each other.
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12 pts
Accomplished The ideas are arranged logically to support the central purpose or argument. They are usually clearly linked to each other.
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10 pts
Developing In general, the writing is arranged logically, although occasionally ideas fail to make sense together.
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5 pts
Beginning The writing is presented in a somewhat logical order. Need a little bit more efforts in putting the ideas to make sense together.
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0 pts
Unacceptable The writing is not logically organized. Most of the time, ideas fail to make sense together.
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15 pts
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This criterion is linked to a Learning OutcomeDocumentation & Grammar
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10 pts
Exemplary Documented all sources and the sources are properly cited and all grammar and spelling are correct.
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8 pts
Accomplished Document most of the sources with some care and most of the sources are properly cited and only one or two errors in grammar and spelling.
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5 pts
Developing Most of the references are cited but was poorly constructed and more than two errors in grammar and/or spelling.
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3 pts
Beginning Minimal references are documented and a few grammar and/or spelling errors.
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0 pts
Unacceptable No references are documented and very frequent grammar and/or spelling errors.
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10 pts
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This criterion is linked to a Learning OutcomeSynthesis & Conclusion
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20 pts
Exemplary Information is logically and creatively organized with smooth transitions. Presents a logical explanation for findings.
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17 pts
Accomplished Logically organized and makes good connections among ideas. Presents a logical explanation for findings.
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14 pts
Developing Needs some effort to make it a well-constructed paper and the findings needs to be presented more logically.
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10 pts
Beginning Was not logically or effectively structured and presents an illogical explanation for findings.
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0 pts
Unacceptable No synthesis and no findings were found.
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20 pts
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Total Points: 100
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Michelle_Michy
