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Criteria
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Unsatisfactory
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Emerging
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Proficient
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Exemplary
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GR1 Content Knowledge: Understanding Communicates understanding of how to assess an organization’s value proposition, market position, and competitive advantage CO 2,3 PO 1.1, 1.2, 1.3, 2.2, 2.3, 3.1, 3.2, 3.3, 4.3 ILO 1, 2, 3, 4, 5, 6
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Response does not incorporate analysis or synthesis of central concepts of the assigned topic.
Response reflects lack of understanding of the specific topic within the discipline.
Response provides inaccurate supporting details and irrelevant examples.
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Response incorporates minimal analysis and synthesis of central concepts of the assigned topic.
Response reflects a superficial understanding of the specific topic within the discipline.
Response provides few details and examples.
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Response incorporates analysis and synthesis of central concepts of the assigned topic.
Response reflects understanding of the nature of the specific topic within the discipline and its applications in contemporary times.
Response provides necessary details and specific examples.
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Response incorporates in-depth analysis and synthesis of central concepts of the assigned topic leading to new conclusions and recommendations.
Response reflects a thorough understanding of the nature of the specific topic within the discipline and its applications in contemporary times.
Response provides a variety of insightful details and specific examples that consider different perspectives.
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GR2 Content Knowledge: Application Component Communicates the ability to assess the external factors that impact the organization using Five Forces Analysis CO 1,3,5 PO 1.1, 1.2, 1.3, 2.1, 2.3, 3.1, 3.2, 3.3, 4.1, 4.2, 4.3 ILO 1, 2, 3, 4, 6
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Response exhibits substantial gaps in knowledge of the disciplinary content knowledge.
Response provides a minimal explanation of the specific issue within the context of the topic area.
Response fails to provide supporting details or examples.
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Response exhibits some gaps in knowledge of the disciplinary content knowledge.
Response discusses the specific issue superficially within the context of the topic area using a few details.
Response relates the specific aspect of the issue to applicable areas within the discipline.
Response is supported by current literature, but is not consistently done.
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Response demonstrates a working command of the disciplinary content knowledge.
Response examines the specific issue within the context of the topic area using relevant details and examples.
Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real world contexts.
Response is adequately supported by current and relevant literature.
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Response demonstrates an exemplary understanding of the disciplinary content.
Response provides an in-depth discussion of the specific issue within the context of the topic area using relevant details and numerous examples.
Response analyzes the specific aspect of the issue to applicable areas within the discipline and provides insightful recommendations related to real world contexts.
Response is supported by current and relevant literature based on sound theories and best practices leading to effective conclusions.
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GR3 Content Knowledge: Application Component 2 Communicates the ability to identify the most important (5-7) strategic issues facing an organization or business unit. CO 1,5 PO 1.1, 1.2, 2.1, 2.3, 3.3, 4.1, 4.2, 4.3 ILO 1, 2, 3, 4, 6
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Response exhibits substantial gaps in knowledge of the disciplinary content knowledge.
Response provides a minimal explanation of the specific issue within the context of the topic area.
Response fails to provide supporting details or examples.
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Response exhibits some gaps in knowledge of the disciplinary content knowledge.
Response discusses the specific issue superficially within the context of the topic area using a few details.
Response relates the specific aspect of the issue to applicable areas within the discipline.
Response is supported by current literature, but is not consistently done.
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Response demonstrates a working command of the disciplinary content knowledge.
Response examines the specific issue within the context of the topic area using relevant details and examples.
Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real world contexts.
Response is supported by current and relevant literature.
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Response demonstrates an exemplary understanding of the disciplinary content.
Response provides an in-depth discussion of the specific issue within the context of the topic area using relevant details and numerous examples.
Response analyzes the specific aspect of the issue to applicable areas within the discipline and provides insightful recommendations related to real world contexts.
Response is supported by current and relevant literature based on sound theories and best practices leading to effective conclusions.
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GR4 Content Knowledge: Application Component Communicates the ability to identify a preliminary set of recommended tactics for improving your company’s strategic alignment and operating performance. CO 1,2,4,5 PO 1.1, 1.2, 2.1, 2.2, 2.3, 3.3, 4.1, 4.2
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Response exhibits substantial gaps in knowledge of the disciplinary content knowledge.
Response provides a minimal explanation of the specific issue within the context of the topic area.
Response fails to provide supporting details or examples.
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Response exhibits some gaps in knowledge of the disciplinary content knowledge.
Response discusses the specific issue superficially within the context of the topic area using a few details.
Response relates the specific aspect of the issue to applicable areas within the discipline.
Response is supported by current literature, but is not consistently done.
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Response demonstrates a working command of the disciplinary content knowledge.
Response examines the specific issue within the context of the topic area using relevant details and examples.
Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real world contexts.
Response is supported by current and relevant literature.
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Response demonstrates an exemplary understanding of the disciplinary content.
Response provides an in-depth discussion of the specific issue within the context of the topic area using relevant details and numerous examples.
Response analyzes the specific aspect of the issue to applicable areas within the discipline and provides insightful recommendations related to real world contexts.
Response is supported by current and relevant literature based on sound theories and best practices leading to effective conclusions.
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GR5 Written Communication/Personal Effectiveness Conveys through written word understanding and application of using ethical scholarship and proper grammar and mechanics. CO 1, 5 PO 1.1, 1.2, 2.1, 2.3, 3.3, 4.1, 4.2, 4.3 ILO 1, 2, 3, 4, 6
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Writing is disorganized and lacks appropriate APA style and format.
Writing is unclear and includes major grammatical and usage errors.
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Writing shows gaps with respect to organization and rhetoric; has some errors with respect to APA style and format;
Writing is somewhat clear, but includes some major grammatical or usage errors.
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Writing is concise and clear in content, language use, grammar, organization, and sentence structure.
Writing is free of major grammatical and usage errors.
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Writing is professional and scholarly, reflecting mastery of content, language use, grammar, organization, and sentence structure.
Writing is cohesive, convincing, and well composed.
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Overall Score
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Level 1
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Level 2
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Level 3
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Level 4
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